Dedicating resources to serving small and midsized enterprises can deepen engagement and expand relationships with a bank or credit union’s customers.
Boston, MA (PRWEB) May 22, 2015
Financial institutions have long known that small and medium-sized enterprises (SMEs) are important contributors to their revenues and profitability. Now many are redoubling efforts to understand the needs of businesses of this size and offer products and services tailored to their needs.
In new research, Tapping a Banking Market Segment with High Potential: Small and Midsized Enterprises, Mercator Advisory Group discusses ways to reach out to this market segment and increase business with SME customers.
“Dedicating resources to serving small and midsized enterprises can deepen engagement and expand relationships with a bank or credit union’s customers in this segment and attract new SME customers, leading to benefits for both the customers and the FI,” comments Ed O’Brien, director of Mercator Advisory Group’s Banking Channels Advisory Service and author of the report.
Highlights of this research note include:
- Market size and composition
- Profitability of this segment of the FI’s customer base compared to consumer segment in the retail banking line of business
- Strategies such as dedicating resources for deepening customer relationships with business owners and courting SME prospects
- Products and services tailored to SMEs being offered by a wide variety of financial institutions and others
- Use of analytics to uncover prospects
This research note is 9 pages long and has 3 exhibits.
Companies mentioned in this research note are: American Express, Bank of America, Chase, Citibank, Citizens Eastern Bank, Equifax, Mint.com, NerdWallet, PNC Bank, SunTrust, U.S. Bank, and Wells Fargo.
Members of Mercator Advisory Group Banking Channels Advisory Service have access to this report as well as the upcoming research for the year ahead, presentations, analyst access and other membership benefits.
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About Mercator Advisory Group
Mercator Advisory Group is the leading, independent research and advisory services firm exclusively focused on the payments and banking industries. We deliver pragmatic and timely research and advice designed to help our clients uncover the most lucrative opportunities to maximize revenue growth and contain costs. Our clients range from the world's largest payment issuers, acquirers, processors, merchants and associations to leading technology providers and investors. Mercator Advisory Group is also the publisher of the online payments and banking news and information portal PaymentsJournal.com.