The World’s Biggest Connected Car Exhibition is Back in Detroit

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Detroit May 19: Batman’s wheels are just one of the attractions as TU-Automotive opens the exhibition doors to Michigan-based automotive technology industry executives at TU-Automotive Detroit 2015 (June 3-4, Novi, MI).

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We can’t wait to see the live interactive demos, cars and forward-thinking tech on display.

3,000 senior industry executives are expected at the Suburban Collection Showplace to explore and debate the future of the connected car. A very special attraction for the clear-headed is Freer Logic’s steering wheel that can read a driver’s brain waves. Visitors to its booth will be able to control a driving simulator by mind alone just by gripping the steering wheel!

Peter Freer, president of Freer Logic said: “We are working on cognitive load, altering music based on the driver’s mood, drowsiness, and determining the driver’s state when transitioning during automated driving.”

Freer Logic’s bio sensor system has been awarded the Frost & Sullivan New Product Innovation Award for Cognitive Biosensors in ADAS for the Automotive Industry, Global.

Michigan executives can gain complimentary access to the exhibition. Sign up on the website:

Another innovative display involves an active noise control device from Mentor Automotive able to wipe out unwanted engine noise inside the car’s cabin.

Andrew Patterson, its director of automotive business development said: “Visitors to our booth will see our new automotive cockpit featuring demonstrations of an Active Noise Control, and Cluster/IVI ECU convergence solutions.

“Mentor Automotive will showcase a refined In-Car Experience in a live demo car, enabled by the XSe® ANC™ system. Experience the acoustic performance of the active noise control technology as it effectively cancels unintended noise generated from the engine and the road.”

Of the 200 most innovative companies in the industry there will be exclusive demonstrations from Covisint, Movimento, TomTom, Wind River, UIEvolution and QNX showcasing the most innovative solutions in the automotive technology industry. The full exhibitor list can be found here:

TU-Automotive Detroit project director, Justin Parker said “This year we’ve expanded. There will be three zones dedicated to telematics, autonomy and mobility to give you a complete picture of the latest innovations across the auto tech community. The number of companies exhibiting this year has doubled on 2014, showing that connectivity is now central to automaker strategies. We can’t wait to see the live interactive demos, cars and forward-thinking tech on display.”

A limited number of passes now remain for the full conference. It is possible to register for the full 2-day conference and exhibition here:

Follow the conversation at #TUDetroit or get involved via detroit(at)tu-auto(dot)com or + 44 (0) 207 375 7585 / 1 800 814 3459 ext. 7585

About TU-Automotive

TU-Automotive is a world leader in providing events and business intelligence to the automotive technology community, covering telematics, auto mobility, autonomous vehicles and legal & insurance. You can sign up to receive free weekly updates, including exclusive industry analysis, interviews and insights at:


Annie Reddaway
Project Director | TU-Automotive
T: (UStf) 1 800 814 3459 ext 7221 | (Global) +44 (0)20 7375 7221
E: annie(at)tu-auto(dot)com

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