MGEMS Blog Increases Web Traffic and Presence for Parent Company

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MGEMS Blog blends corporate PR tactics, self-help articles, and testimonials to increase the company's online visibility.

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Creating our own blog allows us to give our clients free advice on how to get optimal use out of our services while simultaneously increasing [MGEMS’s] web presence.

Standing out on the web and in social media is an effective and affordable part of any marketing plan. A practical way to do that is to enter the blogosphere. But getting recognized by a famous blogger is not always plausible for local businesses. The solution? Start a company run blog.

MGEMS Graphics and Printing, llc, a small marketing and printing company based out of Kendall Park, NJ, launched their team managed blog,, and can attest to how it can grow a business.     

CEO of MGEMS Michael Alfred says, “Creating our own blog allows us to give our clients free advice on how to get optimal use out of our services while simultaneously increasing MGEMS web presence.”

MGEMS Blog combines the self-help mentality of a typical blog post with PR tactics from the corporate world, making the content both interesting to readers and good for business.

Some of MGEMS Blog posts detail how MGEMS has helped their clients grow their business through strategic marketing tailored to their needs. Other Blog post express the effect MGEMS internship program has on getting interns get their careers off the ground; the stories are often heartwarming and will appeal to a wider audience versus the audience a typical ad would draw.

Having a blog also creates more quality content for social media posts and for search engines to find, which inherently increases search engine rankings and website visits.

With a formula for success that has captured our audience's attention, MGEMS Blog can continue to highlight their prominent services on their company’s blog, making it easier for customers to feel comfortable and confident in the company they choose to partner with.

MGEMS Blog incorporates at least one of MGEMS' services per post, and with direct links to their web pages, clients can easily integrate what they learned on the blog into their purchase.

For example, there is a post entitled “How to design the most effective street sign,” which details how to get the most traffic out of a street sign advertising. After a client has optimized their design, they can just head over to the blog’s side bar, click the link to on-line store, and print their sign with MGEMS.

The blog also gives MGEMS an opportunity to connect with potential clients who live across the country.

“We typically cater to local businesses, but having a blog gives us exposure to people across the globe,” says Alfred.

Even if the distant blog readers are not seeking MGEMS services specifically, they become familiar with the brand as they read the blog, which can lead to potential sales down the line.

MGEMS Blog helps brand the company as a one-stop shop for small-business marketing. With a wide variety of services, which include: Marketing; Every Door Direct Mail; Printing; Web Design; Graphic Design and Promotional Items, MGEMS can help any small business owner achieve their goals.

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Michael Alfred
since: 03/2012
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Mgems Graphics & Printing, LLC
since: 09/2012
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MGems Graphics and Printing LLC

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