New Research from Campanja Shows High-Frequency Bidding Saves Advertisers 20% on Paid Search Costs

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Data from Campanja's search engine marketing clients shows automated bidding software boosts return on AdWords, Google Shopping and Yahoo/Bing Search campaigns by 10-30%, with 20% on average.

"Campanja’s continuous bidding saves an average of 20% in head-to-head A/B tests versus the large SEM campaign management platforms, while driving the same or more revenue.”

Campanja, the global leader in paid search bid optimization, announced today new research that shows the company’s high-frequency bidding engine consistently saves online advertisers an average of 20% on their paid search and Google Shopping campaigns over conventional bidding approaches. The data comes from Campanja’s customer base, which includes leading digital marketing agencies and top 20 online advertisers.

“High-frequency bidding now dominates the online display ad market, after launching just three years ago, because it allows advertisers to efficiently bid for every ad unit,” said Robert Cell, executive chairman at Campanja. “Campanja is the first company to bring high-frequency bidding efficiencies to the massively complex paid search marketplace. Other search management systems only optimize their search bids once a day. Campanja’s continuous bidding saves 10-30%, with an average of 20%, in head-to-head A/B tests versus the large SEM campaign management platforms, while driving the same or more revenue.”

Founded in Stockholm, Sweden, Campanja also announced the company’s expansion into the North American market, signing several new U.S. based clients including 3Q Digital and Zoosk, an online dating service available in 25 languages and in more than 80 countries.

Optimizing Google Shopping Bids
In addition to optimizing bids for paid search, Campanja is also the first to apply high-frequency bidding to Google Shopping campaigns, a new ad format from Google that allows advertisers to display images of their products in search results. 3Q Digital, a leading agency recently acquired by Harte Hanks, says it has seen interest among its clients in Google Shopping campaigns soar in recent months.

“Our research shows that many of our retail clients are moving 50% or more of their budgets from text ads to Google Shopping campaigns,” said David Rodnitzky, CEO of 3Q Digital. “Campanja is well-positioned to help our clients use the power of high-frequency bidding to seize share in this rapidly growing market.”

Risk-free Trial Guarantees at Least 10% Better Return
Campanja’s next-generation bidding engine uses big data modeling to crunch massive amounts of paid search data, and automated, high-frequency bidding to ensure the right bid at the right time, all throughout the day. Results are objectively tested using Google’s AdWords Campaign Experiments, which allows advertisers to A/B test Campanja versus their current SEM bidding approach at the same time.

Campanja works with large online advertisers spending $100,000 to millions of dollars a month on paid search and Google Shopping campaigns. To test Campanja’s bidding solution, qualified advertisers can sign up for a risk-free trial, which guarantees a minimum 10% better return on their campaign spend, at

About Campanja
Campanja is the global leader in paid search bid optimization. Campanja’s advanced bidding engine turbo-charges the performance of paid search campaigns for some of the world’s largest online advertisers, delivering the same or more revenue while saving 10-30% on Google AdWords, Google Shopping and Yahoo/Bing search campaign costs. For more information visit Campanja at, on Facebook at, and on Twitter @Campanja.

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