The Peugeot 108 is a modern, urban-chic vehicle with strong personality and desirability
(PRWEB UK) 27 May 2015
• This year, a long-serving partnership is celebrated with the new 108 TOP! Roland Garros
- Peugeot Roland Garros Special Editions are always stylish, highly-specified and sought-after
- The Peugeot 108 is a modern, urban-chic vehicle with strong personality and desirability
Peugeot’s partnership with the French Open Tennis Championship goes back 31 years, having been initiated in 1984. Since then many classy and desirable Special Editions have been produced. This year, it is the turn of the Peugeot 108 to dress for the clay courts, a new arrival to the range of Roland Garros Special Editions – the Peugeot 108 Roland Garros – is exclusively available as the TOP! cabrio version and retaining all the qualities of desirability that its predecessors exhibited.
Based on the high-spec Allure model, 108 Roland Garros is available in the 1.2-litre PureTech engine with 82hp and 99g/km of CO2. There are two paint finishes, solid Diamond White and Raven Black metallic, with distinctive Roland Garros branding and orange coloured door mirrors. The car enjoys further specification features: automatic air conditioning and 15” Thorren alloy wheels with orange centre caps and Peugeot Open & Go system.
The interior cabin receives the same level of attention in terms of styling such as Grey Rayura cloth with orange trim, Porcelain ambience and Roland Garros branded carpet mats.
Availability follows the French Open Tennis Championships in May, where Peugeot’s Brand Ambassador, Novak Djokovic, will be defending his No.1 position and last years’ success at the top class event.
108 Roland Garros is now available to order and priced from £12,495 OTR MRRP.
Peugeot and Roland Garros
It was in 1984 that Peugeot arrived at the ‘VIP Village’, a year that would mark the start of a partnership between the Brand and the French Tennis Federation which now celebrates its 31st anniversary.
From the start of the 2015 Roland Garros French Open, which takes place between 19th May and 7th June, Peugeot, as official partner, will provide a fleet of vehicles for the movements of players, VIPs and public throughout the fortnight.
Peugeot and Novak Djokovic
Peugeot chose Novak Djokovic, a worldwide tennis icon, as its international Ambassador in 2014, in a year that also marked the 30th anniversary of the Brand’s partnership with Roland Garros, sponsor of the French Open Tennis Championship.
Novak Djokovic is known the world over for his outstanding tennis achievements and embodies the Peugeot Brand values of: Excellence, Allure and Emotion.
The three-year partnership agreement with Novak Djokovic allows the use of his image in all of the Brand’s activities, on all media and in all territories. The Peugeot Brand appears on Novak Djokovic’s left sleeve in all of the tournaments he enters.
Peugeot and Roland Garros Special Editions
It was in 1989 that Peugeot introduced its first two Roland Garros trimmed vehicles with the 205 and the 405 estate. Over the next 26 years, all of the special editions have been specially developed in partnership with Roland Garros, and the models and body styles chosen have been those that most closely match the image of tennis and in particular the image of Roland Garros at the French Open.
The Peugeot brand can trace its roots back to 1810. It was in 1889 that it began producing automobiles, and six years later (120-years ago), it sold its first commercial vehicle. Since then, over 60 million vehicles of many different shapes and sizes have been sold. Demonstrated through its Brand signature ‘Motion & Emotion’, Peugeot is present in 160 countries, has 10,000 franchised dealers and is recognised for the quality and design excellence of its products.
Peugeot UK Communications Contacts
Andrew Didlick, Director Communications, Events & Brand Partnerships
T: +44 (0)2476 884309 | M: +44 (0) 7836 362859 | E: andrew.didlick(at)mpsa(dot)com
Kevin Jones, Head of Communications, Peugeot UK
T: +44 (0)2476 884215 | M: +44 (0) 7880 786596 | E: kevin.jones(at)peugeot(dot)com
Louise Dowling, PR Manager, Peugeot UK
T: +44 (0)2476 884216 | M: +44 (0) 7767 490420 | E: louise.dowling(at)peugeot(dot)com
Kerry Livesey, Press Officer, Peugeot UK
T: +44 (0)2476 884212 | M: +44 (0) 7940 078848 | E: kerry.livesey(at)peugeot(dot)com
Craig Morrow, Press Fleet Officer
T: +44 (0)2476 884261 | M: +44 (0) 7747 764745 | E: craig.morrow(at)mpsa(dot)com
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Peugeot UK website: http://www.peugeot.co.uk