Shift launches Ultimate Account on Salesforce AppExchange, the world's leading business apps marketplace

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Businesses can now navigate their most complex accounts with ease

Shift today announced the launch of Ultimate Account on Salesforce AppExchange, empowering businesses to connect with customers, partners and employees in a whole new way. Ultimate Account provides greater visibility and control over complex accounts. With one click, users gain a 360° view of all account activity, can drill down to individual sub-account details and assign custom filters that help eliminate noise and pinpoint opportunities, trends, activities and revenue streams that drive business success.

Built on the Salesforce1 Platform—a social, mobile and cloud customer platform built to transform sales, service and marketing—Ultimate Account is currently available on the AppExchange at

“Companies that manage complex accounts often have a difficult time seeing into those accounts clearly and holistically,” said Rashed Ahmad, Director of Product Development at Shift CRM. “We built Ultimate Account so customers can see account hierarchies and opportunities clearly, enabling smarter, more profitable decision making. We are proud to partner with Salesforce AppExchange to help customers see accounts in a whole new way.”

Key benefits of Ultimate Account

  • Ultimate Account is an out-of-the-box solution with complete functionality and no development costs.
  • 100 per cent native to the Salesforce1 Platform, ensuring superior integration, performance and usability.
  • Developed in consultation with industry-leading businesses, making it responsive to specific industry needs.

“Companies are looking to transform the way they connect with customers, partners and employees to thrive in today’s connected world,” said Ron Huddleston, Senior Vice President, Global AppExchange and Partner Programs at Salesforce. “By leveraging the power of the Salesforce1 Platform, Shift CRM provides customers with the proven social, mobile and connected cloud technologies to accelerate business success.”

Managing complex, multi-level accounts on Salesforce and understanding that information can be a challenge. Without a way to see information holistically, account activities become uncoordinated, client service suffers and profitable opportunities are lost. With Ultimate Account, organizations gain total flexibility, visibility, control and precision across all account hierarchies. Internal teams can connect and coordinate efforts with ease. And, businesses can easily collaborate with their customers more effectively.

Visit to find more information on Ultimate Account.


About Salesforce AppExchange
Salesforce AppExchange is the world’s leading enterprise apps marketplace that empowers companies to sell, service, market and engage for the Internet of Customers. With more than 2,600 partner apps and more than 2.7 million customer installs, it is the most comprehensive source of social, mobile and connected cloud apps for business. Salesforce, Salesforce1 and others are trademarks of, inc.

About Shift CRM
Shift is a Salesforce Silver Cloud Alliance Partner with more than 150 years of combined experience implementing, configuring and re-envisioning the world’s #1 sales and service platform. Shift offers off-the-shelf technology solutions designed to enhance and extend Salesforce functionality for small businesses and Fortune 500 organizations in specialized industries including technology, manufacturing, media and communications, healthcare, the non-profit sector, and professional services. Headquartered in Toronto, Canada, with a local presence in New York and Vancouver, we provide both remote and onsite services to a global client list. Website: | Twitter: @shiftcrm | LinkedIn:

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Jermaine Reyes, Marketing and Communications Manager
Shift CRM
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