TruBlue Total House Care Rolls Out New Program for Seniors

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The program, called Safe Access, enables TruBlue Total House Care providers to assist seniors and their families by making homes friendlier for older adults.

Mark Cottle

"Our Safe Access program is a demonstration of our ability to deliver on our quest to remove headaches from home ownership." - Mark Cottle

TruBlue Total House Care, a Cincinnati-based franchise specializing in providing complete house care, home improvements, maid services and more, is rolling out a new program for seniors.

The program, called Safe Access, enables TruBlue Total House Care providers to assist seniors and their families by making homes friendlier for older adults. Some of the services include knob replacement to lever-style handles, making electrical switches and outlets more accessible, widening access points, grab-handle and hand-rail installation, ramp installation, and stair railing installation and securing. TruBlue also has built partnerships with industry leading organizations to deliver these services with the highest quality materials.

“As the population continues to age we know there is a growing need from the vast majority of seniors who would choose to age in place. Our Safe Access program offers the key accessibility improvements to allow seniors to stay happy, safe and comfortable in their own homes. Since we already offer home maintenance and improvement services, this program is a natural fit in our network,” TruBlue President Mark Cottle said.

TruBlue Total House Care was founded in 2011 to provide complete and affordable solutions for all house care needs including home improvements, maid services, yard care, emergency repair services and more. In addition to seniors and busy homeowners, franchise owners work with real estate professionals, general contractors and property managers to maintain homes and rental properties, improve curb appeal, even make final preparations to sell homes.

“TruBlue was born in the senior space. Today, however, most of our business comes from younger, busy homeowners. From the beginning, we have touted our ability to help the young busy families and seniors alike. Our Safe Access program is a demonstration of our ability to deliver on our quest to remove headaches from home ownership,” Cottle added.

TruBlue has experienced steady growth across the brand, the corporate staff and the franchisee team since its launch a few years ago. Cottle said TruBlue is a great option for many entrepreneurs because of the desire for businesses that serve seniors.

A new study from the Joint Center for Housing Studies shows that the number of people over the age of 75 will double from 6.9 million to 13.4 million in the next 20 years. The JCHS report also highlighted that millions of older adults who develop disabilities live in homes that lack accessibility features such as a no-step entry, single-floor living, extra-wide doorways and halls, accessible electrical controls and switches, and lever-style door and faucet handles. In fact, a 2011 American Housing Survey report reports that just 1 percent of US housing units have all five of these universal design features. Roughly two in five housing units in the United States have either none or only one of these features.

“There continues to be strong demand for business opportunities in the senior space, but without the red tape of the current health care regulations. TruBlue, especially with our Safe Access program, allows people to create a great lifestyle doing what they love- serving the aging population – but without the stress of managing health care,” he said.

TruBlue was recently named as one of the Top 100 Emerging Franchises and the #8 Fastest Growing Franchise by Franchise Gator as well as one of Bond’s Hottest New Franchises for 2015. The company also expanded into Canada this year.

To learn more about becoming a TruBlue franchise owner, call (513)483-3293 or visit http://www.TruBlueHouseCare.com.

About TruBlue Total House Care

At TruBlue, we believe there are more important things to worry about than dirty sinks, broken doorknobs, or overgrown flower gardens. Let us take care of your to-do list so you can get back to enjoying your moments at home. For both aging communities and busy families, our reliable service professionals offer total maintenance and repairs of homes and rental properties. TruBlue gives you back the time to do more of what you love!

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Tiffiny Vanjohnson
@TruBluHouseCare
since: 09/2011
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