Willoughby, Ohio (PRWEB) May 27, 2015
Today’s Garden Center® magazine, the go-to brand for progressive businesses thriving in the highly competitive and evolving garden retailing sector, announces the launch of its completely redesigned website, TodaysGardenCenter.com. The new design is the product of direct user feedback and TodaysGardenCenter.com analytics, and includes responsive design for ease of mobile use, building engagement with visitors, and meeting TodaysGardenCenter.com’s mission of being the industry’s best source for news and information.
“The new Today’s Garden Center website is clean and very visually oriented, with lots of images to enhance our coverage of plant and flower varieties, new products, and display and merchandising ideas,” says Jim Sulecki, Corporate Content Director at Meister Media Worldwide, Today’s Garden Center’s parent company. “We’ve adopted a contemporary ‘tiled’ look with rows of arresting images providing the entryway to our large volume of articles and slideshows via our home page and our various subject-focused pages.
“Also, our new navigation helps retails quickly get to the heart of information they need on Departments, Management, and Varieties. And we’ve called out sections that are exclusive to Today’s Garden Center and designed to increase retailers’ business success: the Revolutionary 100 initiative on exceptionally effective retail operations, the 10% Project for enhanced profitability, and the Steal This Idea center for peer-to-peer swapping of ideas.”
Responsive design offers a different, customized experience for users depending on their device – phones, tablets and desktop computers. This feature is especially important to TodaysGardenCenter.com, as the site is currently experiencing significant growth in mobile and tablet users.
“The new site was developed for mobile first. Mobile is growing rapidly and we have created a site that will enhance a users experience on mobile and all devices. The website is more vibrant with lots of images which will enhance our stories,” says Charlie Craine, Director of Digital Media for Meister Media Worldwide.
TodaysGardenCenter.com is the eighth Meister Media Worldwide website to be launched with these new capabilities. The site is built on WordPress, which is used by more than 22 percent of the top 10 million websites, including CNN, The New York Times, Forbes and Reuters. TodaysGardenCenter.com is the last of Meister Media’s major brand websites to move to responsive design.
Today’s Garden Center and Meister Media Worldwide would like to thank the TodaysGardenCenter.com launch sponsors: American Horticulture Association, Bailey Nurseries, Inc., Bloem Living, Netherland Bulb Co., Oregon Association of Nurserymen, Southern Nursery Association and Sun Gro Horticultural Distribution, Inc.
Today’s Garden Center is the go-to brand for progressive businesses thriving in the highly competitive and evolving garden retailing sector. The magazine reaches 20,000 garden center retailers, mass merchandisers and growers across the United States with cutting-edge information on retailing trends and techniques, business management, flower and plant varieties, and hard goods products and suppliers. Today’s Garden Center also compiles annual rankings of the most revolutionary garden centers in the nation, offers dynamic e-media products and manages leading events and award programs.
About Meister Media Worldwide: Meister Media Worldwide, headquartered in Willoughby, Ohio, provides integrated media solutions for worldwide specialized agriculture. A leader in the industry, the company provides information and networking opportunities to global markets, including fruits and citrus, vegetables, cotton, ornamental horticulture, precision agriculture, plant protection and Latin American agriculture.
Founded in 1932, Meister Media now produces 11 regular magazines, along with weekly eNewsletters and more than 20 websites, as well as trade shows and hosted-buyer events. In addition, Meister Media provides services including custom print products, web development, content marketing, videos and strategic business development services. Contact us at info(at)meistermedia.com.