SDG Corporation and i.Predictus partner to build the next generation media and marketing optimization platform.
Norwalk, CT (PRWEB) June 02, 2015 -- SDG Corporation, a technology leader in IT security and risk, and i.Predictus, front runners in the TV media optimization space, strengthen their technology partnership to support i.Predictus’ plans to become the leading data collection company in media planning and marketing automation.
“We are excited to continue our relationship with i.Predictus in building their next generation analytics platform,” said Ajay Gupta, CEO SDG. “It’s very motivating to help a start-up realize their vision through robust technology, information security and rapid deployment afforded by TruOps Core, our business integration platform. Speed to market and out-of-the box thinking are so important with emerging and disruptive business models, which is something we do well.”
“Market acceptance for our solution has been strong and our customers know what they want next to really strengthen the value of the platform and broaden the value from media optimization to other data driven inputs for smarter marketing in B2B and B2C,” added Monica Smith, Founder and CEO, i.Predictus.
i.Predictus is leading the programmatic media space with their data automation, visualization and optimization capabilities. This partnership will further enhance their ability to drive results for their clients and keep them at the forefront of the marketing-tech space.
About SDG
SDG’s IT security and risk management solutions help businesses minimize threats and risks to critical corporate information and related assets. We help some of the largest brands in the world realize their business vision through a mix of actionable strategic advice, expert systems integration, relevant technology recommendations and smart managed services.
Our value proposition to our customers is that we bring thought leadership to the table, a passion for customer success and an eye to risk management in everything we do. http://www.sdgc.com
About i.Predictus
i.Predictus is a leader in the practical implementation of programmatic TV, offering advertising attribution modeling down to the individual airing level. As a high-performance platform designed and tested with high media throughput, i.Predictus optimizes media schedules with a high degree of accuracy and consistency. Using its patent-pending algorithm, i.Predictus is able to deliver large television advertisers continuous improvement in media ROI. http://www.ipredictus.com
Chris Verlander, SDG Corporation, http://www.sdgc.com, +1 (203) 939-2413, [email protected]
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