Ed Teixeira Joins FranchiseGrade.com As Chief Operating Officer

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FranchiseGrade.com, the leader in competitive market research and objective analysis for the franchise industry, is pleased to announce the addition of Ed Teixeira to their executive team.

FranchiseGrade.com, the leading market research company in the franchise industry, providing key franchise industry reports, analysis and surveys, is pleased to announce that Ed Teixeira has joined FranchiseGrade.com as Chief Operating Officer and minority partner.

Jeff Lefler, founder and CEO of FranchiseGrade.com stated: “We are pleased to have Ed on our team. Ed brings his extensive knowledge of the franchise industry and a wealth of experience as both a franchise executive and franchisee. His years of hands-on work in franchise operations and international franchising will broaden and strengthen our ability to better serve our clients and the franchise industry.”

Ed Teixeira commented: “I look forward to working with Jeff to help achieve the mission of FranchiseGrade.com, which is to help improve franchise systems for franchisors and franchisees and enhance the quality of the franchise industry. From the first time I worked with Jeff I was impressed with the information and analysis FranchiseGrade.com provides its clients. I believe it is long overdue.”

Ed will be joining FranchiseGrade.com at the International Franchise Expo in New York from June 18th to June 20th.

Ed Teixeira has a long and distinguished career in the franchise industry and currently operates FranchiseKnowHow.com where he will continue to publish Franchise Advice and News a weekly newsletter as he has for the past 10 years. Ed has advised clients on franchising their business and has testified as an expert franchise witness. As a corporate executive Ed worked for franchise firms in retail, manufacturing, healthcare and technology sectors and was the franchisee of a multi-million dollar home healthcare franchise. He has transacted international licensing in Europe, Asia and South America. Ed is the author of Franchising from the Inside Out and The Franchise Buyers Manual. He has spoken before various groups including the International Franchise Expo and the Chinese Franchise Association in Shanghai, China. Ed has has been interviewed about franchising on TV and radio and conducted seminars and published numerous articles on franchising.

About FranchiseGrade.com
FranchiseGrade.com is the leader in competitive market research and objective analysis for the franchise industry. Its franchise assessment, grading and standardized reporting tools provide industry stakeholders with critical data driven metrics to support the growth of successful franchise systems. FranchiseGrade.com works to raise the bar for market research in the franchise industry to build a stronger franchise community.

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