Steiner Tractor Parts & Mecum Auctions Announce a Long-Term Partnership

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Steiner Tractor parts, a Michigan based supplier of new parts for old tractors, recently signed a long-term sponsorship with Mecum Auctions including TV, Print, and physical presence at their tractor auctions. The new partnership puts the parts supplier directly in front of antique tractor buyers at the tractor auctions held throughout the year.

Mecum Auctions and Steiner Tractor Parts partnership

Both companies hold a natural respect for each other and share a common goal in preserving old iron

Steiner Tractor Parts and Mecum Auctions are both household names in the antique tractor industry. Recently, the two companies came to an agreement to partner on live events as well as the popular Gone Farmin’ program on RFD-TV produced by Mecum Auctions staff. Steiner Tractor Parts will continue to air commercials during the popular program on Tuesdays at 5:30pm ET and Saturdays at 11:30am ET. The aftermarket parts supplier will also have a presence at the live auctions held by Mecum Auctions through 2017.

The two companies began working together last year when Mecum Auctions approached the advertising staff at Steiner Tractor Parts about a possibility of airing commercials during the Gone Farmin’ show. This recent deal extends the commercial air time and also expands coverage for Steiner Tractor Parts to include a booth and physical presence at the 4 live auctions held by Mecum in 2015.

“We are excited to be a partner with a power house like Mecum. Both companies hold a natural respect for each other and share a common goal in preserving old iron,” shares Andrew Wilberding, Advertising Director at Steiner Tractor Parts.

Steiner Tractor Parts has invested heavily in video technology over the last year, culminating in the launch of SteinerTractor.TV in February 2015. The partnership with Mecum Auctions continues this commitment to video by placing Steiner Tractor Parts in a traditional television media outlet. The partnership provides a valuable parts’ supplier resource to potential buyers of vintage tractors helping them fully restore their auction purchase and realize its full value and potential. Both Mecum Auctions and Steiner Tractor Parts are privately held, family owned and run corporations.

About Steiner Tractor Parts
Steiner Tractor Parts specializes in restoration quality parts for American made farm tractors. They are an integral part of a larger community committed to preserving our agricultural heritage. Their role is providing obsolete components for Allis Chalmers, Farmall, International, Ford, John Deere and Massey Ferguson among others. Areas of specialty include manifolds, wheels, lights, switches, mufflers, battery boxes, fenders, steering wheels, carburetors, gauges, and more. They have a state of the art website and ship worldwide every day. To see the full product listing and E-Catalog, visit online at

About Mecum Auctions
Nobody sells more than Mecum. Nobody. The Mecum Auction Company is the world leader of collector car, vintage and antique motorcycle, and Road Art sales, hosting auctions throughout the United States. The company has been specializing in the sale of collector cars for 28 years, now offering more than 17,000 vehicles per year and averaging more than one auction each month. Established by President Dana Mecum in 1988, Mecum Auctions remains a family-run company headquartered in Walworth, Wis. For further information, visit or call (262) 275-5050. Follow along with Mecum’s social media news and join in on Facebook, Twitter, YouTube, Pinterest and Instagram.

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Elizabeth Gross
Steiner Tractor Parts, Inc.
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