SHAG Announces New Spokesperson: Lou Piniella

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Senior living community non-profit group brings on local hero, Sweet Lou

Senior Housing Assistance Group (SHAG) proudly announces a partnership with baseball legend Lou Piniella, who managed the Seattle Mariners team that won a record tying 116 games in 2001. Piniella will appear in television and digital advertising for SHAG to help promote their affordable and mixed-income senior living apartment communities, including several new communities slated to open in the next 2 to 3 years in Bellevue, Bothell, Lynnwood, Mountlake Terrace, Tukwila, and University Place.

Filming of new commercials starring Piniella will take place in the Seattle area in August of 2015.

Piniella has appeared in numerous national TV advertising campaigns and is excited to return to the Seattle market on television and online in support of SHAG. “I am thrilled to be teaming up with SHAG and can’t wait to return to Seattle, where I've had so many memorable moments,” said Lou.

Jay Woolford, SHAG’s Executive Director echoed the excitement. “SHAG is honored and thrilled to be able to attach our award-winning affordable senior housing brand to a passionate, humorous and loveable winner like Lou Piniella.”

Leanne Siguenza, SHAG’s Marketing Director adds “SHAG has evolved so much as an organization in the past decade and we feel Lou Piniella can help us bring attention to what SHAG and its communities now represent as a brand – the place to live for active seniors across the income spectrum.”

About SHAG: The Senior Housing Assistance Group (SHAG) is a 501(C)(3) non-profit operator of affordable and mixed-income senior living apartment communities. Founded in 1988, its mission is to enhance and enrich the lives of its residents through quality affordable housing and community based programs. SHAG currently operates 28 communities located in King, Pierce, Snohomish, Thurston and Whatcom counties with over 4,500 affordable housing units and is the largest non-profit provider of senior housing in the State.

About Lou Piniella: Best known in the Puget Sound region as Mariners manager from 1993 to 2002, Piniella also played 18 years in the major leagues. Eleven of those were for the New York Yankees, where his teams won two World Series championships. Lou was the 1969 Rookie-of-the-Year, and an American League All-Star. As a manager, Lou was honored three times as Manager of the Year – twice with Seattle (1995 and 2001), and with the Chicago Cubs (2008). He collected a third World Series ring with Cincinnati in 1990. Lou was inducted into the Mariners' Hall of Fame in 2014. Now retired from managing, but still active in baseball, Lou and his wife Anita reside in the Tampa area.

Contact for Media Requests:
Kelly Wright
425-787-9686 ext. 121

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Brett Stevenson
Stevenson Advertising
+1 (425) 787-9686 Ext: 101
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