Locally Owned Pointe South Rebrands Under Southern Name

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Pointe South transitions all Vacation Rental, Residential Leasing and Real Estate Sales divisions to Southern brand.

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Pointe South – a member of the locally owned and operated Southern family of companies – has rebranded their Gulf Coast property management, vacation rentals and real estate divisions. With this rebranding, Pointe South Vacation Rentals, Pointe South Residential Leasing and Pointe South Real Estate will now operate as Southern Vacation Rentals, Southern Residential Leasing and Southern Real Estate Sales, respectively.

“This is an exciting time,” said Susan Carleton, Owner/Broker of Southern Real Estate Sales, formerly Pointe South Real Estate. “Pointe South has been a Southern company for years. The benefits of the name change are multifold for our company, owners, guests and clients. I look forward to our unified future as Southern.”

While the name has changed, owners, tenants and guests alike will still receive the same genuine, local service that they have come to expect from the Northwest Florida and Coastal Alabama property management and real estate company. Pointe South’s five offices, located in Downtown Pensacola, Pensacola Beach, Perdido Key, Orange Beach and Fairhope, will remain open and staffed by the same friendly faces.

The Southern family of companies began in 1995 and is owned and operated by two sets of brothers, Mike and Brad Shoults and Kevin and Kerry Veach, and longtime area resident, Susan Carleton. Southern is celebrating 20 years of excellence in the industry and is proud to offer premier Gulf Coast vacation rentals, property management and real estate services. Together, Southern Management Group represents nearly 1,000 vacation rentals, countless real estate properties, more than 1,000 long term rentals and 40 associations from Fairhope, Alabama to Panama City Beach, Florida.

For more information about the Southern family of companies, visit http://www.GoSouthern.com.

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Kerry Sutsko
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