Santa Monica, CA (PRWEB) May 28, 2015
Over the course of the last 12 months, FameBit, a marketplace connecting brands to YouTube content creators, has seen over 10,000 branded videos produced and published via its self-service platform by more than 2,100 brands. With highly engaging videos and a wealth of content, FameBit has surpassed 650M minutes of watch time, proving that brands can achieve meaningful engagement by working with talent at scale.
FameBit’s growth can be attributed to the fact that the marketplace solves one of the biggest challenges facing marketers and brands today - the ability to scale visual storytelling with authentic audience engagement that will ultimately drive customers to make a purchase or sign up to a service.
“Prior to FameBit, most brands were under the impression that success on YouTube was dependent on partnering with the largest YouTube star with the largest number of fans,” said co-founder and CEO David Kierzkowski, “However, by democratizing content production and giving brands the ability to work with the 90% of creators that agencies and MCN’s were not paying attention to on YouTube, Famebit’s model proved out the value of working with smaller and mid-tail talent across niche verticals at scale.”
FameBit’s affordable pricing model and direct access to content creators makes it easy for brands to hire 10, 20 or even 50 influencers at a time and run different video content objectives such as a combination of reviews, tutorials, skits, and hauls to appeal to a wider range of audiences with highly organic and authentic content.
FameBit expects to double the number of videos produced by the end of 2015, and estimates that that the talent using the marketplace will surpass 1B reach, giving brands an ever growing network of content creators to tap into. And given FameBit’s recent acquisition of short-form video content agency Refame, brands can expect to add Vine, Instagram and Snapchat creators to their content marketing strategy.
FameBit is the leading self-service marketplace where brands and YouTube stars collaborate for product or service endorsements. As one of the fastest growing marketplace startups, FameBit works with top brands such as Adidas, L'Oreal, GameFly, MachineZone, Dollar Shave Club and more. It is a convenient method to find, hire and work with YouTube Influencers and create brand awareness with tutorial videos. Founded in June 2014, FameBit is based in Santa Monica, CA.