Etratech Releases New Guide to Strategic Certification

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Free e-book helps product designers get electronic products to market more quickly.

Etratech Inc., a global leader in the design, development and manufacture of advanced electronic controls and control systems for major multinational companies, announced today the release of a new complimentary e-book, “Strategic Certification: How to Get to Market Quicker in the Electronics Industry.” The document aims to help product designers and other professionals determine which certifications are necessary – or not – to get their products on shelves.

A designer or inventor may have a great idea for a “smart” electronic product. They may even build a functioning prototype that effectively proves the brilliance of their invention. However, if a product can’t be certified for use, all those efforts will have been for nothing.

Although technology is the most trusted industry in Canada according to the Edelman Trust Barometer, with 74 percent of Canadians believing that companies in the sector behave with consumers’ interests at heart, the study found that 42 percent of Canada’s ‘informed public’ believes there isn’t enough regulation of business.

Michael Desnoyers, CEO of Etratech notes that as high-tech electronics becomes more deeply woven into our everyday lives, from the lock on our doors to our touch-operated trash bins, standards will likely become more stringent – especially given that overall market distrust is so high.

“This is a handbook of sorts to educate product designers and CTOs on the standards that could potentially impact their visions,” says Desnoyers. “It’s best to take a ‘measure twice, cut once’ approach with these, as it can be both time consuming and expensive to attempt compliance after a prototype’s been built.”

Standards addressed in this e-book include:

  •     “Must-Haves,” like ROHS, CE and WEEE
  •     “Should-Haves” like ISO 9001 and 14000    
  •     “Nice-to-Haves” like CE and Six Sigma

The content will also address some key industry-specific standards.

Learn which design standard are important for your product, how to get them, and how and when to consider these standards as part of your process. The e-book is available for free download at

**About Etratech**

Etratech Inc. is a privately held corporation specializing in the design, development and manufacture of advanced electronic controls and control systems for major multinational companies. We serve original equipment manufacturers (OEMs) and other manufacturing firms with a total solution that extends far beyond traditional electronic manufacturing services (EMS). Our specialty is in microcontroller-based products.

Founded in 1989, Etratech employs more than 400 people worldwide. Our 46,000 square-foot facility in Burlington, ON houses complete product development, electronic engineering, automated production and value-added services under one roof. We also own and operate a 48,000 square-foot facility in Shenzhen PRC under the banner Etratech Asia-Pacific Limited, which specializes in turnkey design and manufacture of high-volume electronic controls and control systems for many international OEM's. Learn more at

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Aimee Kessler Evans
+1 905-867-9858
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Michael Irvine
416-583-5831 2333
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Etratech Inc.
since: 08/2011
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