Wiser and Ometria Join Forces to Teach Retailers How to Gain A Competitive Edge Using Data in New Webinar

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Retailers can tune in to learn how to get actionable insights from their customer and competitor data.

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Attendees will be equipped with tips and tricks to decrease cart abandonment, improve profitability, and perform triggered campaigns based on interaction data.

On June 4th, 2015, price intelligence leader Wiser will co-host a webinar to help retailers understand the insights that both customer and competitor data have to offer. The webinar, titled “How Online Retailers Can Gain a Competitive Edge Using Data” will be led by Ometria’s CCO James Dunford Wood and Wiser’s Head of Pricing and Analytics, Luke Lin. The webinar will take place on June 4th at 11 AM EST.

“Data can uncover incredible insights to not only improve profit margins, but also to improve abandoned cart rates and assortment strategies,” said Luke Lin. “Combining customer and competitor data can help retailers get the most out of their selling strategies. Whether it’s competitor pricing or a customer’s purchase history, data is a goldmine for all retailers to achieve improved profitability.”

Ometria’s James Dunford Wood added, "Ecommerce without data is like running in the dark - you stumble. Here at Ometria we know that data helps grow more profitable ecommerce businesses and we're excited to be sharing what we've learned in the realm of customer data on this webinar with Wiser."

Attendees will be equipped with tips and tricks to decrease cart abandonment, improve profitability, and perform triggered campaigns based on interaction data. This joint webinar will give retailers the key necessary to unlock their data. Participants will also learn what to do when a competitor runs out of stock.

Wiser and Ometria’s webinar will explain how retailers can use customer and competitor data to get ahead of the competition and wow shoppers across the web. Optimize your online store with the help of data in this upcoming joint webinar.

To learn more about the webinar and register for free, click here.
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About Wiser
Wiser provides a complete suite of solutions to give retailers, brands, and manufacturers the edge to stay both competitive and most importantly, profitable.

Wiser’s flagship product is WisePricer, a full-featured dynamic pricing and merchandising engine that monitors, analyzes and reprices retail products in real-time. WisePricer enables retailers to boost profit margins and revenue, price with confidence, and improve merchandising through powering the development of a sound pricing strategy.

Wiser also offers a MAP monitoring solution, WiseMapper, for brands and manufacturers to monitor and protect their pricing across the thousands of retailers selling their products.

For more information on Wiser and WisePricer, please visit wiser.com/wisepricer.

About Ometria:
Ometria was founded in London in February 2013 and provides online retailers with a SaaS solution which helps them better understand customer journeys and product performance in real time.

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Min-Jee Hwang
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