Trapit Partners with Hearsay Social to Power New Curated Content Channels

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Platform provides financial professionals with tailored and engaging content, instantly available through the Hearsay Social Content Library

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We’re thrilled to be working with them across the financial vertical, specifically, to ensure their customers are able to strike relevant conversations based on shared interests and expertise that make them relatable on a personal, human level.

Trapit, the leader in authentic employee advocacy and social selling, announced their partnership with Hearsay Social, provider of the Predictive Social Suite for financial advisors and insurance agents. Trapit is now powering Hearsay’s Curated Content Channels, which provides financial professionals with tailored, curated and ready-to-share content, instantly available through the Hearsay Social Content Library.

Content sourced and distributed by the Trapit platform empowers these financial agents and advisors to authentically engage and nurture their personal networks by finding the right content, at the right time, to share with their clients and prospects. Trapit's technology discovers the most relevant articles, videos, podcasts and other material on any topic from a collection of over 100,000 vetted sources to ensure that all content is high-quality.

“Hearsay Social understands the importance and long-term significance of authentic social engagement,” said Hank Nothhaft, Jr., Trapit CEO and Founder. “We’re thrilled to be working with them across the financial vertical, specifically, to ensure their customers are able to strike relevant conversations based on shared interests and expertise that make them relatable on a personal, human level.”

With Curated Content Channels, advisors and agents can search the Hearsay Social Content Library and find content that has been automatically sourced and sorted on the individual topics of their choosing. This includes news, sports, lifestyle, personal finance and more, and can be localized to focus on content from a particular region or city.

“Hearsay Social provides the industry-leading Predictive Social Suite, which includes our social signals, publishing and compliance capabilities. But we’re always looking for new ways to help advisors and agents be more efficient and successful on social media,” said Ron Piovesan, Vice President of Business Development at Hearsay Social. “With Trapit’s influence on our Curated Content Channels, we now have the power to deliver our customers relevant, timely content on topics that are interesting to them, personally. This will only get more important over time in this industry, and we’re thrilled to give advisors the opportunity to find their authentic voice on social.”

Successful professionals on social media are sharing more than just advertising or product-specific content. As a result, many Fortune 500 companies have identified Employee Advocacy as a major initiative over the next year. Recent studies show that leads nurtured through employee social advocacy convert seven times better than other leads, while content shared by employees achieves eight times better engagement than brand broadcasted content. Yet as a 2014 Altimeter report found, only 41% of organizations currently think they have a strategic approach to employee engagement.

To learn more, read the Trapit blog post here.

About Trapit

Trapit is the platform for authentic employee advocacy and social selling. Our technology empowers your employees on social with content that is proven to spark engagement and drive sales.

We are dedicated to helping brands connect their employees, customers and prospects with authentic conversations inspired by high quality, relevant content. Our customers, including Everbank, HD Vest and Microsoft, rely on our technology to power innovative campaigns that consistently deliver ROI.

Trapit is headquartered in San Francisco, California. For more information, please visit http://trapit.com.

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Doug Freeman
Jones-Dilworth, Inc.
+1 (512) 826-7674
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