iHerb Introduces New Trending Capability to Assist Web Customers

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Consumers in Five Countries Can Now View Best Selling and Hottest Trending Natural Products

iHerb has introduced a new function to its website (http://www.iherb.com), allowing customers in China, Japan, Korea, Russia and the United States to view best-selling and hottest trending natural products in their respective countries.

The site’s easy navigation feature lists best-sellers by key categories, including natural supplements, herbs, bath & beauty, skin care, grocery, kids & babies, sports and more. The information is a time saver for customers since iHerb, one of the world’s largest and most successful e-commerce companies, has an inventory of more than 35,000 products and 1,000 brands.

The best-sellers are shown via pictures and key information featured prominently on a home page for each country. Previously the best-selling products were listed for the company as a whole (no country-specific data) and were linked via a button on the home page.

“iHerb continually focuses on delivering a better customer experience,” said John McCarthy, iHerb’s Vice President of Marketing. “This data helps customers learn what products are most popular and trending in their country, which enhances the customer experience.”

Results can vary greatly from country to country. The best-sellers are updated weekly for each of the five countries and in every category. The trending products — again, country-specific — are items that have shown the biggest percentage increase over the past 24 hours. The trending information is updated daily.

“A retailer providing trend information is very unique,” said McCarthy. “The information lets customers know what has been the most popular choices in the last day, and often that can assist them in making a purchasing decision. This information is another example of how iHerb supports its mission of “providing the best overall value for natural products through e-simplicity.”

iHerb is a major online retailer of nutritional supplement and wellness products, bath & beauty, specialty grocery items, superfoods, kids & babies, pets, creams & lotions, aromatherapy and fitness products. The company operates two inventory control and shipping centers — Moreno Valley, California, and Hebron, Kentucky — that fill and ship customer orders both domestically and worldwide.

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John McCarthy, Vice President of Marketing
+1 951-616-3600 Ext: 2089
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