Eduventures Announces Appointment of Kim Reid as Principal Analyst

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Enrollment management expert joins the Eduventures team to provide a strategic lens into the recruitment and retention process

Leaders in the field are seeking ways to constantly improve. By adding a world-class expert in this area, we are enhancing our ability to support these leaders by defining best practices and analyzing how new technology will play a role.

Eduventures, Inc., the leading research and advisory firm that is focused exclusively on analyzing the forces that are transforming higher education, today announced the appointment of Kim Reid, Principal Analyst for the firm’s Recruitment and Retention practice. In this role, Kim will oversee coverage of key strategic and operational issues focused on the critical area of enrollment management for higher education leaders. As an experienced research professional, she will extend Eduventures thought leadership in the areas of enrollment management, student recruitment, branding, marketing and communications, pricing and value, strategic management of academic programs, student success, and strategic planning.

Kim brings a wealth of advanced analytical capability in market research, assessment, and program evaluation to her work, and combines evidence and expertise to help clients make strategic decisions that shape the future of their institution. She has over 20 years of experience in research and consulting in education. Most recently, Kim served as Vice President of Research Operations at Maguire Associates, a research based consulting firm focused on enrollment management, where she created new lines of business in brand analytics specific to higher education, pricing and value, and strategic academic program management.

She graduated with a B.A. in philosophy from Duke University, holds a M.S. from the New House School of Public Communications at Syracuse University, and completed Ph.D. coursework in communications at Indiana University, Bloomington.

The Changing Landscape of College Recruitment and Retention
The emergence of the for-profit sector as a legitimate alternative to traditional colleges and universities has forced many recruitment officers to rethink how they are positioned to handle a dynamic environment with unpredictable success models. According to Tony Friscia, Eduventures President and CEO, “We are thrilled that Kim Reid will be leading our team of experienced research and advisory professionals in this practice area. Enrollment management is a competitive differentiator within colleges. Leaders in the field are seeking ways to constantly improve. By adding a world-class expert in this area, we are enhancing our ability to support these leaders by defining best practices and analyzing how new technology will play a role in driving the next frontier in recruitment and student success."

About Eduventures
Eduventures is the leading research and advisory firm that is focused exclusively on analyzing the forces that are transforming higher education. Building on twenty years of success in working with education leaders, Eduventures provides forward-looking and actionable research based on proprietary market data, and advisory services that support both strategic and operational decision-making. Our recommendations and personalized support enable clients to understand the top traits of leaders in critical disciplines and to evaluate the opportunities presented by new technologies. For more information about Eduventure’s research, practice areas and team, visit us at http://www.eduventures.com.

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Ellen Slaby
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