SugarChecked arrives at an optimal time, as America begins coming to terms with its sugar addiction by giving consumers the tools they need to make important dietary and lifestyle decisions by avoiding foods with harmful sugar content.
Los Angeles, Calif. (PRWEB) May 28, 2015
Technology public relations firm PMBC Group announces its selection by ContentChecked (CNCK) as its agency of record to support the launch of ContentChecked’s latest health and nutrition app, SugarChecked. SugarChecked is an everyday grocery-shopping tool created to help consumers to better understand the potential sugars they are putting in their bodies. PMBC Group will be responsible for the launch of SugarChecked, execute media initiatives following launch, lead SugarCheck’s corporate communications and drive consumer awareness of the application.
“We’re very pleased to be working with the stellar team at ContentChecked as they prepare to launch SugarChecked,” said Ola Danilina, CEO and Founder of PMBC Group. “SugarChecked arrives at an optimal time, as America begins coming to terms with its sugar addiction by giving consumers the tools they need to make important dietary and lifestyle decisions by avoiding foods with harmful sugar content.”
With SugarChecked, PMBC Group expands its existing roster of exciting and innovative technology clients. PMBC will focus on SugarChecked’s launch, thought leadership and media opportunities in consumer, business and technology outlets. ContentChecked, SugarChecked’s parent organization, was founded by Kris Finstad and caters to the 15 million Americans with food allergies by identifying registered food allergens in various grocery store products. SugarChecked adds to ContentChecked’s family of mobile applications to address dietary requirements and preferences, including MigraineChecked.
About PMBC Group
PMBC Group is a fast-growing public relations agency based in Los Angeles, with offices in Beverly Hills. PMBC is dedicated to delivering tactical, results-driven public relations campaigns that build brand value and advance immediate and long-term business goals. PMBC’s success-proven formulas are designed to navigate the modern media landscape utilizing a collaboration of new and traditional media to achieve strategic media exposure to reach key consumer audiences, industry influencers, investors and other constituents that matter to our clients. PMBC is comprised of a team of professionals of varied backgrounds from public relations, journalism, social media, merchandising, product development, venture capital, entertainment and hospitality. For more information please visit http://www.PMBCgroup.com.
SugarChecked, from the ContentChecked team, is a unique mobile application that upon scanning a product gives the user an alert and recommendation based on their personal dietary sugar preference. Founded by Kris Finstad and Miad Ballai, the SugarChecked app offers comprehensive sugar content information that’s fact-checked by a team of nutritionists. ContentChecked analyzes more than 70 percent of all food products in the United States to check if they fit specific dietary needs. It retains a large team of nutritional experts who validate data against the most up-to-date research to ensure quality. ContentChecked partners with food and beverage manufacturers who provide complete transparency when it comes to their manufacturing practice and potential cross contamination of allergens. In addition, any updates in formula or ingredients are given to ContentChecked every month so to provide the most accurate product information possible. For more information please visit http://www.contentchecked.com.