NLP Logix Names Jim Pennella Chief Strategy Officer

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Veteran Silicon Valley Technology Executive to Lead Strategy Development and Execution

NLP Logix, one of the fastest growing predictive modeling and machine learning companies in the US, today announced the appointment of Jim Pennella to the newly created position of Chief Strategy Officer.

“Jim has a proven track record and is recognized as being a critical team member of high-growth technology companies, both on the national and international level. His experience and leadership skills will be beneficial in the development and execution of the strategic growth of NLP Logix,” said Co-Founder and CEO Ted Willich.

As Chief Strategy Officer, Pennella joins the executive team of NLP Logix to work closely with existing and future customers to advance their big data strategies. In addition, he will help guide future technological developments, which include enhancements to Logix Studio™, the machine learning and statistical modeling toolkit NLP Logix has developed over the past four years.

“I am excited to join the NLP Logix team,” said Pennella. “They have a depth and breadth of talent in their team that has enabled them to successfully develop and deploy deep learning solutions to clients across numerous industries. As the data science landscape continues to mature, the growing team at NLP Logix is a clear front-runner.”

Pennella previously served as VP and Chief of Staff at Jacksonville-based Enterprise Integration. Before relocating to Florida, he served multiple technology companies in various finance and business development positions in the Silicon Valley including: VP Finance, GoGrid; Controller, Risk Management Solutions; Business Unit Controller, BEA Systems and Senior Analyst, PriceWaterhouseCoopers.

About NLP Logix:

NLP Logix is an advanced analytics and machine learning data services company, which has grown from a vision in 2011 to one of the fastest growing teams of advanced analytics and deep learning practitioners. NLP Logix has brought the power of predictive modeling to over a dozen customers across a diverse range of industries. For more information about NLP Logix go to

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Ted Willich
NLP Logix, LLC
9044374040 Ext: 100
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