Kiran Group Partners With Cuff To Take Smart Jewelry Global

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The partnership creates opportunities for fashionable jewelry and wearable technology to co-exist

Kiran Group and CUFF wearables are proud to announce a partnership that will bring beautiful "smart jewelry" to customers in the US and international markets.

Founded in 1983, Kiran Group is the largest manufacturer of diamonds in the world. With offices in USA, India, China, UAE and Europe, clients include jewelry chains, department stores and online retailers worldwide.

CUFF, based in San Francisco, is on a mission to elevate wearable technology and discretely include it in fashion and accessories. In addition to an industry-leading security feature, their current product allows users to stay connected with loved ones and keep track of daily activity.

The agreement with Kiran Group will ensure the smart jewelry is designed to reflect everyday usability and fashion trends based on local customs and expectations. Wearable technology is estimated to become a $10.5 billion industry by 2018 in the United States alone, and Kiran Group’s ability to translate these numbers in still untapped international markets opens up a large opportunity in terms of new customers and uses.

Tejas Shah, CEO of Kiran USA, said of the partnership: “The partnership with Cuff is an exciting opportunity for us to participate in the fast growing wearables category and lead the way for global expansion. We have plans to showcase the potential of the technology in new and much more fashion-forward ways and add functional value to jewelry our customers already love.”

CUFF CEO and Founder Deepa Sood echoed, "We couldn't be more thrilled -- we have seen an incredible appetite for the functionality that we can provide, and getting to partner with an established veteran and arbiter of taste in this space gives us even more opportunity to show people that they don't have to buy "tech" -- they can buy jewelry and be further delighted as it continues to be able to connect to their phone, work with their smart home devices, keep them safe and notified."

Kiran Group, founded in 1983, is the largest manufacturer of diamonds in the world and a foremost fine jewelry supplier and distributor. Kiran Group markets and distributes to retailers across all key distribution channels, including national jewelry chains, department stores, mass merchants, TV shopping networks and online retailers. To learn more about Kiran Group, please visit

Cuff was founded in 2013 by Deepa Sood as a new and innovative approach to wearable technology. The company grew quickly based on its proprietary hardware, software and firmware system that garnered significant Silicon Valley investor funding. CEO, Founder and Designer Deepa Sood, previously also a lawyer and a journalist, is a former VP of Restoration Hardware, the luxury home retailer. Cuff is based in San Francisco, California. To learn more about Cuff, please visit

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Aashay Mody
Kiran Group
+1 (646) 379-0603
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