Elsen Announces Growth Partnership with Sequoia Strategic Advisors

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Powerful partnership pairs high performance computing with deep financial industry experience

Elsen, Inc., the Boston-based high performance computing and financial technology firm, has announced a strategic partnership with Sequoia Strategic Advisors LLC, a management consulting firm geared towards helping firms both in and selling into the asset management space navigate the changing industry and position themselves for growth.

Sequoia is led by Co-Founders Bill Elcock and Gina Solomon, who together bring over 50 years of experience in the investment management industry, including a partnership of eight years as members of Batterymarch Financial Management, Inc.’s leadership team.

As the former CEO and Director of Communications at Batterymarch, a pioneer in global quantitative asset management founded in 1969, Elcock and Solomon bring more than a wealth of industry experience to the Elsen team - they also bring practical knowledge about growing and managing businesses. The pair launched Sequoia in early 2015 specifically to apply their industry and business knowledge to help firms like Elsen grow in a market segment that is experiencing rapid, and often disruptive, change.

Commenting on the inspiration for launching Sequoia and their partnership with Elsen, Elcock noted, “Coming out of the financial crisis, we quickly understood that the asset management industry would change dramatically and that there would be natural winners and losers resulting from the upheaval. We also recognized that success would come not only in form of new products and services, but also from the technology employed to facilitate the development and delivery of those products.”

Solomon added, “Elsen is a great example of a dynamic FinTech company whose products can dramatically improve existing workflows for financial institutions that are dependent on complex calculations. We are excited to partner with Elsen and seize this opportunity to help them change the way the industry thinks about and employs high performance computing.”

For Elsen, the opportunity to work with Sequoia has been tremendously valuable. Commenting on the relationship, Elsen CEO, Zac Sheffer, observed “Elsen is at a real pivot point in our development. We have gone through significant product testing and are now working with clients ranging from emerging hedge funds with $50M in assets under management to massive financial institutions with trillions of dollars in daily trading activity. As we begin serving these clients and thinking about our strategic trajectory, Bill and Gina have helped to guide our thinking, and have worked closely with us to define new opportunities and position Elsen for future growth.”

About Elsen

Elsen is a financial technology company offering high performance computing to hedge funds, asset managers and major financial institutions that rely on complex computations and can benefit from running financial models and algorithms faster and more efficiently. Elsen enables accelerated processing of complex time-series financial calculations via secure cloud or on-site private infrastructure. Founded in 2013, the company is based in Boston, MA.

About Sequoia Strategic Advisors

Sequoia Strategic Advisors is a strategic consulting firm focused on helping asset management industry participants to navigate change, grow and prosper. Led by Co-Founders Bill Elcock (http://www.linkedin.com/in/williamelcock) and Gina Solomon (http://www.linkedin.com/in/ginabaskettsolomon), the firm partners with a select group of clients to address specific impediments to growth including strategic planning, product development and positioning, talent management, operational efficiency and risk management, as well as firm branding and positioning. Founded in 2015, the company is based in Newton, MA.

For more information, please visit http://www.elsen.co and https://twitter.com/elsentrading or Havell Rodrigues, Chief Revenue Officer, at havell(at)eslen(dot)co.

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