“People think it's just a skin disease, but it really can be debilitating—emotionally and physically.”
New York, NY (PRWEB) May 29, 2015
The print component of “Skin Health” is distributed within USA Today, with a circulation of approximately 250,000 and an estimated readership of 750,000. The digital component is distributed nationally, through a vast social media strategy, and across a network of top news sites and partner outlets. To explore the digital version of the campaign, click here.
Lucy Liu graces the cover of the print publication. Inside, the actress, model and producer details her skin care routine, opens up proper protection from the sun, and shares some specifics about caring for different ethnic skin types. Liu also has a few beauty tips and secrets for readers. Also inside, Grammy Award Winner LeAnn Rimes retraces her struggle with moderate to severe Plaque Psoriasis: “People think it's just a skin disease, but it really can be debilitating—emotionally and physically.”
This campaign was made possible with the support of The American College of Mohs Surgery, Neocell, Stand Up 2 Cancer, Colorescience, American Society of Dermatologic Surgery, and many more.
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