We think there’s an opportunity to help women see the career possibilities that exist in the industry, and this conference will help facilitate cultural changes inside dealerships to increase the population of female employees.
Orlando, Florida (PRWEB) May 29, 2015
The inaugural Women in Automotive Convention will take place this summer with the purpose assisting the automotive community in recruiting, retaining and developing female employees and leaders. Women make up just 17% of employees at auto dealerships according to NADA – and organizers of the conference are working diligently to raise this number, beginning with this event.
The conference is set for Tuesday-Thursday, August 18-20 at the Ballroom at Church Street in Downtown Orlando. The three-day conference includes speakers, breakout sessions, workshops and booth displays – all centered on the goal of educating and inspiring women in all areas of the automotive industry.
Keynote speaker, Lisa Copeland, has been a pioneer in the field of automotive marketing and management for more than 25 years. She is currently Managing Partner of Fiat of Austin, the top Fiat retailer in North America since the brand’s return.
“The topic of women in the automotive industry hits very close to home for me, because for women, the struggle is real,” Copeland said. “The event’s organizers are women who have been in the automotive industry for many years, and I am honored to be part of this precedent-setting event.”
Christy Roman, President of NOW Digital and Women in Automotive co-founder, agrees. “With female consumers making greater than half of the major purchasing decisions, like buying a car, it is ironic that such a low percentage of women are employed by dealers. We think there’s an opportunity to help women see the career possibilities that exist in the industry, and this conference will help facilitate cultural changes inside dealerships to increase the population of female employees.”
With the dynamic choice of Copeland as keynote speaker, attendees will hear her inspirational journey in the male-dominated industry. Under her leadership, Fiat of Austin was named the #6 Best Workplace in North America by Automotive News in 2013. She is the co-author of The New York Times best-seller Succeeding Against All Odds, a book described as Chicken Soup for the Soul for entrepreneurs.
Her success story has been featured in such prominent publications as The Wall Street Journal, New York Times, Marie Claire and Automotive News. Copeland is also the co-founder of Women Impacting the Nation and The Project 19 Foundation, nonprofit organizations dedicated to advancing leadership roles for women.
For more information or to register for the convention, please visit http://www.WomeninAutomotive.com.