Moving Toward a Culture of Customer Experience

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Loyalty360 webinar to focus on the unknowns related to customer experience

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Customer experience should be top-of-mind for all brands and marketers because those that can deliver will be in a better position to differentiate themselves from the competition and win customer loyalty.

Customer experience has been called the new competitive battleground. As consumers are now empowered with more choice and more information than ever before, simply offering superior products, high quality services, and even comparable prices are no longer enough to win over many of these discerning individuals. Brands hoping to create true customer loyalty and brand advocacy need to do better. Brands must deliver a customer experience that effectively considers the customer−from the customer’s perspective.

According to Gartner, marketing leaders are responsible for generating the customer experiences that will provide these competitive advantages. Many brands have already noticed the need to provide the exceptional, relevant, and meaningful customer experiences that will create competitive differentiation. Just as many, however, lack the ability or even the knowledge to take their organizations to the next level.

InMoment specializes in customer experience optimization, and it understands how to give brands the critical knowledge, perspectives, and tools they now need to acquire actionable consumer feedback and ensure customer experience success. This webinar will provide the exclusive insights and expert advice on how to close these gaps.

On June 23, 2015 at 1 p.m. EDT, Loyalty360 will host a webinar titled, “Unknown Unknowns: What Marketers Still Need to Learn About CX,” which will be presented by InMoment.

In this webinar, attendees will learn:

  • Why customer experience is different than customer service
  • What operations needs brands must know, and the critical knowledge they can teach
  • How to build cross-functional teams to listen to and act on customer feedback
  • New insights teams can glean from Voice of Customer stories

Kristi Knight, CMO of InMoment, will be the webinar’s featured speaker. Knight directs InMoment’s public & internal positioning and global marketing strategies. She also has more than 20 years of experience designing successful strategic communication and corporate marketing programs.

“Customer experience should be top-of-mind for all brands and marketers because those that can deliver will be in a better position to differentiate themselves from the competition and win customer loyalty,” shared Erin Raese, President and COO of Loyalty360 – The Loyalty Marketers’ Association. “From theory to execution, InMoment will show marketers how to develop and integrate the deep and meaningful customer experiences consumers are looking for.”

Marketers are invited to join Loyalty360 and InMoment on June 23, 2015 at 1 p.m. EDT to learn how to create customer experiences that exceed consumer expectations. To register for this webinar and for more information, visit: http://loyalty360.org/conferences/event/unknown-unknowns-what-marketers-still-need-to-learn-about-cx

About Loyalty360
Loyalty360 is an unbiased, market driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers. For more information, visit loyalty360.org.

About InMoment
InMoment provides cloud-based customer experience optimization to help brands maximize customer engagement and improve business results. A leading Voice of Customer (VoC) vendor for the food services, retail, and contact center industries, InMoment also has extensive expertise in B2B, healthcare, hospitality, and more. Nike, GE Capital, and Hilton Hotels are among the numerous global brands that have benefited from InMoment’s range of products and services that include Social Reviews and Advocacy, Employee Engagement, Support, and Consulting. Learn how optimizing the customer experience equals better business results by visiting: inmoment.com.

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Erin Raese
Loyalty360
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