There is no substitute for human curation....
Tarrytown, NY (PRWEB) May 31, 2015
InfoDesk has introduced Social Media InfoMonitor, a turnkey solution that leverages the latest technology and editorial expertise to provide top decision makers with fully curated, insightful reports on trending social media and online media posts. The new Social Media InfoMonitor is designed to help executives stay on top of trending social media news related specifically to their business—with no learning curve.
“Top executives aren’t interested in the latest celebrity gossip,” said Sterling Stites, InfoDesk CEO. “But they do need to know what’s trending about their business, brands and industry, and which company-related news and social posts are getting the most traction online.”
The problem, Stites added, is that most automated social media monitoring solutions provide too much poorly filtered data, not the succinct insight executives are looking for.” “What’s lacking,” he noted, “is the experienced editorial team that InfoDesk employs to hand curate only the most meaningful social media content.”
InfoDesk developed the new Social Media InfoMonitor in response to requests from its Fortune 500 clients who were not satisfied with their current solutions. Stites noted that InfoDesk’s editorial team has been curating InfoMonitor daily news and competitive intelligence briefs for these clients for years. “It only made sense,” he said, “to have our editorial team curate their social media briefs too.”
Stites noted that while InfoDesk is a technology company, over the past decade, InfoDesk has built an impressive editorial team. Tiki Archambeau, a former Dow Jones managed news summary content strategist, heads the team. “When it comes right down to it,” Archambeau said, “there is no substitute for human curation.” He added that InfoDesk’s editorial team is highly experienced and trained to take large amounts of data and distill it into short, easy-to-read executive briefs. “Without redundancy, irrelevant content or spam,” he added.
Furthermore, the social media briefs are easy to use, timesaving and customizable. Because these briefs are created specifically for each client, they can easily be tailored to look any way the client wants and include the specific level of detail they require. “Clients even have the option to double-vet and sign off on each brief before it’s sent,” Archambeau added.
To introduce the new Social Media InfoMonitor, InfoDesk will offer online demos, fact sheets and introductory pricing to qualified prospects. For more information about curated social media briefs, contact info(at)infodesk(dot)com or call 914.332.5940 (US) or +44 20.8350.3398 (UK).
InfoDesk (http://www.infodesk.com) is a business intelligence platform that helps organizations manage, deliver and share all of their content resources. For more than 15 years, InfoDesk has helped some of the largest multinational corporations, top government agencies and media companies maximize their information resources. InfoDesk is based in Tarrytown, NY with offices in London and Washington DC.