Tape App Selects PMBC Group to Publicize Its Social Video Platform

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Tape, a rapidly growing social video platform, has appointed PMBC Group as its public relations agency of record. PMBC Group will be responsible for elevating brand awareness and driving users to the app, currently available for iOS on the App Store.

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Tape brilliantly addresses what was missing from the social video space; it’s a means to not only share videos, but to edit and crowd source as well, creating a genuine sense of community among users.

Tape, a rapidly growing social video platform, has appointed PMBC Group as its public relations agency of record. PMBC Group will be responsible for elevating brand awareness and driving users to the app, currently available for iOS on the App Store.

“We are excited to be working with Tape as they build and grow their brand,” said Ola Danilina, Chief Executive Officer and founder of PMBC Group. “Tape brilliantly addresses what was missing from the social video space; it’s a means to not only share videos, but to edit and crowd source as well, creating a genuine sense of community among users.”

PMBC Group will develop and execute a multi-faceted media relations campaign, specifically targeting business, technology and consumer press by leveraging the company’s innovative approach as well as the founders’ unique story. Hailing from creative backgrounds in the entertainment industry, Tape’s founders, Garret Alan Jiroux and Nick Demoura, created Tape to bridge the gap between the very short-form social videos allowed on platforms such as Vine and Instagram, and longer recordings on sites such as YouTube.

With Tape, users can combine, trim and edit up to eight clips from personal libraries, or sourced from within the Tape community. They can also utilize custom-made filters and effects, and add music from iTunes, before publishing their tapes, or sharing instantly on Facebook and Twitter. If users find they’re missing a crucial clip to complete their tape, they can send a request to followers to help round out their mini-masterpieces.

About PMBC Group
PMBC Group is a fast-growing public relations agency based in Los Angeles, with offices in Beverly Hills. PMBC is dedicated to delivering tactical, results-driven public relations campaigns that build brand value and advance immediate and long-term business goals. PMBC’s success-proven formulas are designed to navigate the modern media landscape utilizing a collaboration of new and traditional media to achieve strategic media exposure to reach key consumer audiences, industry influencers, investors and other constituents that matter to our clients. PMBC is comprised of a team of professionals of varied backgrounds from public relations, journalism, social media, merchandising, product development, venture capital, entertainment and hospitality. For more information please visit http://www.PMBCgroup.com.

About Tape
Tape is the simplest, smartest way to create fun and engaging videos with friends. Tape allows users to weave together narratives, broadcast adventures and showcase talents by simply shooting video clips on their mobile devices, or pulling clips from the Tape community. Users can add music, combine and edit up to eight clips to create their final Tape, which is posted to their feeds, or can be shared socially via Facebook and Twitter. For more information on Tape, visit https://www.tapetheapp.com.

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Nathalie Nourian
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