Acer’s Nidhi Nayyar Tassone and Sonia Vasudeva Named to 2015 CRN Women of the Channel List

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Acer America today announced that Nidhi Nayyar Tassone, channel and education marketing manager and Sonia Vasudeva, channel marketing manager have been named to The Channel Company’s prestigious 2015 CRN® Women of the Channel.

We are pleased that The Channel Company has recognized the outstanding accomplishments of Nidhi Nayyar Tassone and Sonia Vasudeva

Acer America today announced that Nidhi Nayyar Tassone, channel and education marketing manager and Sonia Vasudeva, channel marketing manager have been named to The Channel Company’s prestigious 2015 CRN® Women of the Channel. The annual list honors outstanding female executives across vendor channel organizations, distributors, solution providers and other women prominently involved in the IT channel ecosystem for their successes and the far-reaching impact they are having on the technology industry going forward.

This year’s Women of the Channel were carefully reviewed and selected by the editors of CRN based on their accomplishments and the influence they wield over the technology channel.

Nayyar Tassone is responsible for the development, management and execution of Acer’s marketing programs and promotions for increasing the company’s brand awareness within the K-12 education vertical and for Acer’s DMR and reseller channel partners. Her many channel-wide K-12 marketing initiatives contributed to Acer’s market share leadership in Chromebooks in 2014.

Vasudeva develops and manages the marketing programs and promotions for Acer’s distribution and reseller channel partners. Her efforts helped increase the ACE (Acer Channel Excellence) reseller community from 900 in 2013 to 1,200 in 2014. In addition, average revenue per partner enrolled in the ACE program increased by more than 12 percent year-on-year based on Acer’s industry-leading back-end rebates and its significantly expanded professional product portolio.

“These executives have made a lasting mark on the industry, expanding the breadth of influence in the technology channel,” said Robert Faletra, CEO, The Channel Company. “We congratulate the Women of the Channel, and celebrate their innovative contributions and commitment to the IT channel community.”

“We are pleased that The Channel Company has recognized the outstanding accomplishments of Nidhi Nayyar Tassone and Sonia Vasudeva,” said Richard Black, senior director of marketing, Acer America. “Their leadership in expanding our partner engagements and creating effective marketing programs has been instrumental to our growing influence in the commercial channel as well as expanding the market for our valued reseller partners.”

The Women of the Channel will be featured in the June issue of CRN, and online at http://www.CRN.com.

About Acer
Established in 1976, Acer is a hardware + software + services company dedicated to the research, design, marketing, sale, and support of innovative products that enhance people's lives. Acer's product offerings include PCs, displays, projectors, servers, tablets, smartphones, and wearables. The company is also developing cloud solutions to bring together the Internet of Things. Acer employs 7,000 people and ranks No. 4 for total PCs globally (IDC 2014). Revenues for 2014 reached US$10.39 billion. Please visit http://www.acer.com for more information.

About The Channel Company
The Channel Company, with established brands including CRN®, XChange® Events, IPED® and SharedVue®, is the channel community's trusted authority for growth and innovation. For more than three decades, we have leveraged our proven and leading-edge platforms to deliver prescriptive sales and marketing solutions for the technology channel. The Channel Company provides Communication, Recruitment, Engagement, Enablement, Demand Generation and Intelligence services to drive technology partnerships. Learn more at http://www.thechannelcompany.com.

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