Pointcarre and Browzwear Team to Speed Digital Fashion Product Creation

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Global leaders in textile and 3D product design software are partnering to help apparel, home textiles and other fashion-related companies accelerate time to market, reduce costs, and improve productivity and product margins.

Global fashion design technology leaders Pointcarrè and Browzwear have teamed up to empower apparel, home, textile and related retailers, brands and manufacturers achieve new levels of speed and productivity in the design to production processes. By integrating the proven benefits of the Pointcarre textile design technologies with leading-edge Browzwear 3D fashion design capabilities, the companies are giving designers the tools they need to streamline design cycles, reduce sample costs, enhance sales presentations and increase product margins on both PC and Mac® computer platforms.

“We are experiencing growing demand from both current & potential clients for a vertical solution that spans the process from design to production,” explained Steve Greenberg, President of Pointcarre USA. With their history of leadership in 3D fashion technologies, Browzwear was the clear choice for a partner that could enable us to encompass textile development and 3D garment visualization in a seamless integration."

Starting with textile design, the Pointcarre software enables designers to develop prints, repeats, knits and wovens all in a single application. Thanks to the recently completed integration, designers can then visualize these textile designs in Browzwear's Lotta 3D as a true-to-life garment that is proportionally draped onto 3D scanned body avatars or virtual fit forms from Alvanon. Users can also iterate their design in Pointcarre and continue to visualize the results in Lotta until the desired results are achieved.

According to Darioush Nikpour, North American EVP, Browzwear, “This partnership will provide companies of all sizes the opportunity to leverage technology to gain market share, optimize margin and scale processes and technology. Moving to communicating product designs more visually and accurately with suppliers and buyers, using true-to-life, 3D digital garments, will enable other opportunities for collaboration, speed, sustainability, development, sales and marketing across the industry."

The new partnership provides current Pointcarre and Browzwear clients with a proven, easy to use, and cost efficient solution for a vertical digital design solution.

About Pointcarré

With a history spanning more than two decades, Pointcarré is an experienced leader in the CAD industry. The company is committed to providing the highest quality CAD solutions for all levels of textile and surface design. Easy-to-use software is now available for wovens, textile prints, knits, embroidery, jacquard, dobby, and photorealistic renderings.

Known for its amazing fabric simulations, Pointcarré offers technical interfaces that enable manufacturers and designers to realize the fastest and most accurate representations available. Moreover, the solution reduces sampling costs, speeds product to market, and improves merchandising presentations which ultimately affect productivity and sales. For more information, please visit http://www.pointcarre.com.

About Browzwear

Since 2000, Browzwear has been the pioneer in apparel 3D solution. With our patented 2D to 3D fabric simulation, we develop 3D solutions that make fashion designers, developers and marketers more creative and efficient. It is our mission to make your job easier and fun through the power of 3D technology.

Browzwear is the only company in the world that specializes in 3D simulation for the fashion industry, with a dedicated team of software and fashion industry consultants working together to deliver cutting edge solutions for your business. Our experienced professional services team works hand-in-hand with our customers to ensure that you fully leverage the benefits of 3D technology as quickly and cost-effectively as possible. For more information, please visit http://www.browzwear.com

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Browzwear is a registered trademark of BROWZWEAR SOLUTIONS PTE LTD, SINGAPORE
Lotta is a trademark of Browzwear
Mac is a registered trademark of Apple Inc.

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Lenny Weiss
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