Senior Care Authority Expands with New San Diego Office

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Encinitas Businesswoman Shirin Rejali matches families with the top senior care facilities in North San Diego County

Shirin Rejali, Certified Senior Advisor, North San Diego County

Helping seniors and their families find the best care is incredibly rewarding.

Shirin Rejali has a passion for serving seniors. She began volunteering at an Alzheimer’s day care center as a teenager, after her grandmother was diagnosed with the disease. That rewarding experience set her on the path to continue serving seniors in various volunteer roles, and led her to buy the Senior Care Authority franchise serving Northern San Diego County.

Making the right care decision for a parent or other loved one can be a daunting task filled with stress, tension and pressure. As a Certified Senior Advisor (CSA)®, Rejali works to minimize this stress by personally guiding families through the residential care selection process. Senior Care Authority provides senior living placement assistance to seniors and families seeking the best care options at independent living, assisted living, and memory care facilities.

"I was impressed with Senior Care Authority’s personal, full-service approach to helping seniors and their families, as well as their extensive training program,” says Rejali, who has a lifelong love of learning. In addition to completing Senior Care Authority’s comprehensive training program, she completed her Residential Care Facility for the Elderly certification last year, which taught her about the issues and challenges facing seniors and the regulations governing California assisted living facilities. She also recently received her Certified Senior Advisor (CSA) certification. CSA is the leading certification for professionals seeking to supplement their knowledge and understand the multiple processes of aging.

Before opening her Senior Care Authority franchise, Rejali spent 15 years in marketing and customer engagement. Her experience working closely with clients and guiding them to success will translate well to her job as a senior care advisor.

“I am so pleased for the opportunity to apply my business skills and customer care experience to serving the senior population,” Rejali said. “Helping seniors and their families find the best care is incredibly rewarding.”

Rejali spends much of her time touring and reviewing senior living locations – including assisted living, independent living, memory care, and residential care homes – to help her clients find the best options for their needs. She meets one-on-one with families to assess their situation, takes them on tours of pre-approved facilities, assists with negotiations and paperwork, and follows up with the senior after a selection is made.

Rejali offers her services at no charge to families, as she typically is compensated by communities as part of their budgeted marketing costs.

Rejali’s Senior Care Authority territory covers Bonsall, Cardiff by the Sea, Carlsbad, Encinitas, Escondido, Fallbrook, Oceanside, San Marcos, Solana Beach and Vista.

For more information on Rejali’s franchise, visit or call (619) 930-9098. To learn more about owning a Senior Care Authority franchise, visit

Senior Care Authority provides personalized senior placement assistance to families seeking the best long-term care options at independent living, assisted living, memory care and Alzheimer’s care facilities. The company is headquartered in Sacramento and serves families throughout the country through its franchise operations and network affiliates. For more information, visit or call (888) 809-1231.

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Carol Traeger, Public Relations Specialist
since: 08/2012
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