This is an inexpensive way to start building that relationship, and of course, relationships is the key to public relations.
Laurel Springs, N.J. (PRWEB) May 31, 2015
Swordfish Communications, a public relations agency in Southern New Jersey, has launched a new service that will help organizations reach out to journalists important to them, and perhaps even generate their own press coverage.
Journalists by the Dozen lets visitors to the company’s website (http://www.swordfishcomm.com) choose up to 12 media they wish to contact, and Swordfish will supply complete contact information, including Twitter handle if applicable, by the next business day.
Organizations completing the online form can select reporters by name, specific publication, a combination of both, or even an entire category, for example, “editors at the top-circulation restaurant trade publications,” “tech writers at the 12 largest daily newspapers” or “guest bookers at morning news programs in these 12 markets.” If the specific reporter or title can’t be found, Swordfish will substitute something very close. The cost of Journalists by the Dozen is $49.
“Some people just have a great story they want to get out, but don’t want to hire an agency, or don't have a budget for that. Some businesses or nonprofit organizations might want to open a dialogue with reporters vital to their industry, even if they have no specific news at the moment,” said Swordfish Communications founder Gary Frisch. “Even marketing agencies offer limited PR services on request from time to time. This is an inexpensive way to start building that relationship, and of course, relationships is the key to public relations.”
Founded in 2007, Swordfish Communications is a full-service public relations agency specializing in clients in the consumer goods, food and beverage, technology, recreation, aviation, and professional services industries. For more information, call 856-767-7772 or visit http://www.swordfishcomm.com. To learn more about Journalists by the Dozen, visit http://swordfishcomm.com/journalists-by-dozen.html.