Elektrobit Automotive, Ford and Delphi to Tackle In-Vehicle Software at TU-Automotive Detroit 2015

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Detroit: TU-Automotive is delighted to confirm that Elektrobit Automotive will be hosting a panel at the TU-Automotive Detroit 2015 Conference & Exhibition (June 3-4, The Suburban Collection Showplace, Novi, MI) on the afternoon of the first day of the conference in the Sapphire/Ruby Ballroom.

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Today automakers must be as nimble as possible in their ability to develop new systems and to maximize reuse across their product lines

The session, entitled “Building the Blueprint for Tomorrow’s Vehicle Software,” will include Artur Seidel, vice president of Elektrobit Automotive Americas, senior representatives from Ford and Delphi, and industry consultant John Ellis; it will be moderated by Andy Gryc of CX3 Marketing. The discussion will focus on the growing importance and complexity of in-vehicle software in connected vehicles and autonomous cars, and will address key issues of security and how the wider ecosystem can fit into new vehicle software.

The full details of the session and conference program can be found here: http://www.tu-auto.com/detroit/conference-agenda.php

“Today automakers must be as nimble as possible in their ability to develop new systems and to maximize reuse across their product lines,” said Elektrobit Automotive’s Seidel. “This is where the software experts from Elektrobit come into the picture. Our decades of experience and laser focus on building great automotive software solutions and architectures — and doing so with speed and precision — allow automakers to focus on what they do best: build great cars and trucks.”

The full panel outline is:

5.30pm-6.10pm Building the Blueprint for Tomorrow’s Vehicle Software

The advent of the autonomous car and impact of rapid electronics integration are making big demands on software specification, architecture and development—demands they were never designed to fulfill. Today’s vehicle software architecture has never felt more inadequate to deliver tomorrow’s cars.

  •     How can we tame the exponentially growing amount of vehicle software without throwing out safety and security?
  •     What changes can we expect to see in OEM and supplier software development workflows?
  •     What new languages, technologies, and tools will the automotive software developers of tomorrow need at their disposal?
  •     Can a vibrant, third-party ecosystem fit into a new vehicle software architecture?

Artur Seidel, Vice President, Elektrobit Automotive Americas
Jim Buczkowski, Technical Fellow & Director, Ford Motor Company
Mark Kady, Software Manager, Advanced Engineering, Delphi
John Ellis, Founder & Managing Director, Ellis & Associates
Moderator: Andy Gryc, Co-Founder, CX3 Marketing

The full speaker line-up is on the website: http://www.tu-auto.com/detroit/conference-speakers.php

TU-Automotive Detroit (June 3-4) is the biggest and most comprehensive B2B connected mobility event to date, uniting over 3,000 industry executives for two days in Detroit. It represents the widespread excitement in the connected car space with many different players making major announcements, cross-industry partnerships and game-changing innovations.

Tickets are going fast so booking is advisable – register here: http://www.tu-auto.com/detroit/register.php.

Throughout the two-day event there are over 20 hours of dedicated networking time allowing the 3000 strong attendees to swap business cards with companies including: Ford, GM, Nissan, Toyota, DoT, TomTom, Zipcar and many more.

To view the complete conference information go to - http://www.tu-auto.com/detroit/

Follow the conversation at #TUDetroit or get involved via detroit(at)tu-auto(dot)com or + 44 (0) 207 375 7585 / 1 800 814 3459 ext. 7585

About TU-Automotive

TU-Automotive is a world leader in providing events and business intelligence to the automotive technology community, covering telematics, auto mobility, autonomous vehicles and legal & insurance. You can sign up to receive free weekly updates, including exclusive industry analysis, interviews and insights at: http://www.tu-auto.com

About Elektrobit

Elektrobit (EB) enriches the in-vehicle experience with industry leading automotive software solutions and engineering services for comfort, safety, entertainment, navigation and connected services. EB is an industry leading supplier of automotive software, with proven record in embedded software development for over twenty five years. As a dedicated partner to the automotive industry, EB provides technologies and flexible software platforms, tools, and services to help automotive manufacturers like Audi, BMW, Daimler, Ford, GM, Volkswagen, and many more, to deliver the best products and services in order to meet the needs of the drivers.


Annie Reddaway
Project Director | TU-Automotive
T: (UStf) 1 800 814 3459 ext 7221 | (Global) +44 (0)20 7375 7221
E: annie(at)tu-auto(dot)com

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