Florida’s Largest Multiple Listing Service Launches Lifestyle Blog

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State27.com showcases Florida living with input from local REALTORS®

Florida’s largest multiple listing service, My Florida Regional MLS (MFRMLS), has launched State27.com, a blog for consumers that aims to feature the best of Florida living with input from local REALTORS®.

Named for Florida’s position of statehood into the Union, State27.com primarily serves up lifestyle finds for locals in Central and Southwest, Fla., which are MFRMLS’ service areas.

State27.com accompanies MyFloridaHomesMLS.com as part of MFRMLS’ consumer brand. Uniquely, State27.com content can be crowdsourced for consumers from MFRMLS’ 40,000 plus members who are real estate professionals. Recent blog posts have covered topics like perfect picnic spots, wineries and where to find old-fashioned drive-in theaters.

"Today’s home shoppers — who are mostly Gen X and Y’ers— want authentic, useful information about where they live, or are moving to. They want to go beyond basic statistics, and they want that information online. A blog like State27.com is a terrific vehicle to deliver that information to a larger audience. Being able to crowdsource these local insider tips from our members is truly a win-win for both real estate professionals and consumers. Nobody knows a neighborhood like a Realtor® does.” -MFRMLS CEO, Merri Jo Cowen

Members of MFRMLS are encouraged to supplement their real estate marketing strategies with State27.com content. The blog is designed for easy sharing on social media and can be used in email drip campaigns and other customer touch points.

MFRMLS’ Marketing Team curates and manages the blog.

My Florida Regional MLS is Florida's largest multiple listing service (MLS) and one of the largest MLSs in the country with more than 40,000 subscribers. Owned by 14 Shareholder REALTOR® Boards and Associations in Central and Southwest Florida, MFRMLS offers a comprehensive suite of productivity and marketing tools to professionals in the real estate industry. The company also owns and operates http://www.state27.com/

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