Aurora World Opens Exciting New Permanent Showroom at AmericasMart Atlanta

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Expanded and State-of-the-Art Space Makes Debut at The Atlanta International Gift & Home Furnishings Market, July 7-14

Aurora World Inc.

The advanced quality and design of our contemporary new space mirrors that of the products we manufacture as a global leader in this industry.

Aurora World Inc., a global leader in plush toys and high-quality gift products, announces the opening of a new and exciting, state-of-the-art permanent showroom at AmericasMart Atlanta, a facility in which Aurora has operated since 1993. The new showroom will make its debut at The Atlanta International Gift & Home Furnishings Market, July 7-14.

Previously located on the seventh floor, the new, cutting-edge showroom will launch in Building 2 on the 14th floor of AmericasMart. The new, 4,200 square foot showroom’s more spacious and appealing location and distinctly modernized design enables Aurora World to better display its more than 3,500 everyday, seasonal, licensed and proprietary products. These include popular branded plush and leading licensed lines such as YooHoo & Friends, My Little Pony and Cutie Curls, as well as Raggedy Ann, now celebrating its Centennial Anniversary.

“This is a wonderful opportunity to create greater visibility for our impressive and growing array of plush toys,” said Michael Kessler, Aurora World’s Senior Vice President of Sales & Marketing. “The advanced quality and design of our contemporary new space mirrors that of the products we manufacture as a global leader in this industry. We’re looking forward to hosting retailers in our stylish new showroom during the July Gift & Home Furnishings Market and year round.”

For more information on Aurora World and its products visit, http://www.auroragift.com.

About Aurora World Inc.
Established in 1981, Aurora World is a global leader in plush toys and high-quality gift products, and is a respected leader in the character and content industry. Aurora World offers an extensive range of branded and licensed products for children and adults. The company sells its product lines via a wide variety of retailers including major zoos, department stores, high-end toy stores and top gift chains, as well as hospital gift shops, fine florists, candy stores and gift/stationary stores worldwide. Take a step into Aurora World and see what everyone is smiling about by visiting http://www.auroragift.com.

Business Contact:
Curtis Rose, Aurora World Inc.
curtis(at)auroragift(dot)com
(562) 205-1222

Media Contact:
Selena Rodriguez, Child’s Play Communications
sr(at)childsplaypr(dot)com
(212) 488-2060 x 13

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Selena Rodriguez
Child's Play Communicatons
+1 212-488-2060 Ext: 13
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@AuroraWorld
since: 03/2009
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