Stride Rite® Announces Partnership with Rosie Pope

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Designer, Author, Creative Director of Rosie Pope Maternity & Baby, Parenting Guru & Stride Rite Mom shares “Rosie’s Picks” & Her Unique Blend of Education & Humorous Advice

“I’m delighted to be partnering with, as the designers are real moms and dads designing shoes for their kids – so they completely understand what gets a kid excited about wearing shoes..." Rosie Pope

Stride Rite®, keeping step with kids for almost 100 years, announced today an important partnership with Rosie Pope. As a Stride Rite Mom, Pope will provide engaging content across various brand and social platforms to support Stride Rite’s focus of connecting with today’s millennial families.

“Rosie Pope is a designer, an author, a TV personality and parenting guru, but first and foremost, she is a mom. Rosie Pope is relatable and influential because, just like every mom, she has ‘been there and done that,’ so we are proud to team up with this real mom,” said Ira Hernowitz, president of Stride Rite.

To kick off the Stride Rite Rosie Pope partnership, will feature a dedicated landing page for the exclusive Rosie Pope content including the video series, where Pope will share her expertise on mommy-must topics such as what to look for in kids’ shoes. The first video launched on the Rosie Pope landing page on June 2, 2015, with new videos launching in August and October 2015, and January 2016.

“I’m delighted to be partnering with Stride Rite, as the designers are real moms and dads designing shoes for their kids – so they completely understand what gets a kid excited about wearing shoes, and they also understand what’s important to a parent,” said Rosie Pope.

In addition to the video content, Pope will share “Rosie’s Picks”, where she’ll review seasonal collections and curate her favorite looks, providing stylishly functional wardrobe suggestions. Pope’s signature “Mommy IQ” will also be featured, with parenting tips that embody her unique blend of education and cheeky, sometimes irreverent but always engaging, advice on parenthood.

“Stride Rite sees our partnership with Rosie Pope as the perfect way to reach a new audience of busy moms looking for engaging parenting information, but who appreciate the humor in the challenges of everyday parenting,” says Hernowitz. “Rosie perfectly embodies everything our brand stands for.”

For more information on the Stride Rite partnership with Rosie Pope, visit

About Stride Rite® Stride Rite, part of the Performance + Lifestyle Group of Wolverine World Wide, Inc. markets leading brands of premium children's footwear in the United States, including Stride Rite®, Saucony® Kids, Keds® Kids and Sperry Top-Sider® Kids, among others. For almost 100 years, the company has designed and engineered footwear specifically to meet the needs of growing children. Through their sole commitment to "Kid-RITE" innovation, quality, health and style, Stride Rite Children's Group's mission is to be the first choice for premium authentic footwear brands that kids love and moms trust. Visit to learn more.

About Rosie Pope
Rosie Pope is a Designer, author, and parenting guru who takes pride in being a leader in the baby, maternity and parenting industry.  Whether it is your search for cute baby clothes, perfect maternity dresses, or more knowledge on nursing, birth plans, maternity style or newborn care, consider your one stop shop!

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GG Benitez
GG Benitez & Associates Public Relations
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