Quattro Expands Digital Services Group

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Ron Walton Joins as Vice President, Digital Services; Julie Herbster Named Vice President, Digital Strategy

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“As Quattro continues to grow in the digital realm, we’re thrilled to have top talent like Ron and Julie on our team,” says McNamara. “Our creative, innovative people are what keeps us on the forefront of our industry.”

In its latest move to expand its digital and online services, Berwyn-based marketing and advertising agency Quattro has hired Ron Walton as Vice President, Digital Services. Julie Herbster, Walton’s predecessor as Vice President, Digital Services, will transition to the new role of Vice President, Digital Strategy.

Walton joins Quattro from Digitas Health, where he has led all aspects of online marketing and digital engagement for top pharmaceutical clients since 2010. With nearly 20 years of marketing experience, Walton is known for his ability to create and manage highly collaborative teams through complex projects, and for his contagiously positive attitude. Walton resides in Oreland, PA.

"This is a big win for Quattro and our clients,” says Tom McNamara, Quattro Managing Director and Partner. “With Ron’s experience and expertise, he’ll be able to hit the ground running, taking the big-picture strategies and translating them into concrete online initiatives that maximize results for our clients.”

In addition to managing the creation, optimization and execution of all digital marketing initiatives for Quattro’s clients, Walton’s role will include assisting in the development of the company’s online marketing service offerings.

Herbster joined Quattro in 2013 to build and grow Quattro's Digital Services. As Vice President, Digital Strategy, she will cultivate new and innovative digital marketing programs for Quattro's clients and prospective clients. Herbster resides in Berwyn, PA.

The expanded and realigned Digital Services group will allow Quattro to fully capitalize on the possibilities of online media to help clients’ meet their business objectives.

“As Quattro continues to grow in the digital realm, we’re thrilled to have top talent like Ron and Julie on our team,” says McNamara. “Our creative, innovative people are what keeps us on the forefront of our industry.”

About Quattro
Founded in 2004 in Berwyn, PA, Quattro is a multichannel marketing and advertising agency that serves a diverse global client base. Their creative and strategic marketing solutions include direct marketing, strategic marketing consultation, creative, print production management, online marketing, digital solutions, broadcast and video, lists and data, media, print advertising, results analysis, and program management.

Led by founders Dan Boerger, Tom McNamara and Scott Cohen, Quattro represents leading brands including Comcast, ditech, New Penn Financial and US Bank. For more information: http://www.quattrodirect.com.

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Vince Powers
Powers Brand Communications LLC
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