GrooveCar Direct Partners with ADP and Members Credit Unions

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National online auto buying resource grows through additional credit unions. GrooveCar connects credit unions with their auto buying members through online buying programs and marketing tools.

GrooveCar Direct (, the leading auto buying resource for the nation’s credit union industry, announces partnerships with ADP Federal Credit Union, Roseland, NJ and Members Credit Union, Cos Cob, CT. “We are thrilled to provide the means of aligning members of these credit unions with a superior vehicle shopping experience. More credit unions are partnering with our auto buying resource to deliver the information necessary for members to make solid auto buying decisions. Just as important is the ability of the credit unions to capture these loan opportunities. GrooveCar accomplishes this,” stated Robert O’Hara, GrooveCar Vice President of Strategic Alliances.

It’s a great time to buy a car and getting the information to credit union members has never been more important. The average car on the road, according to the Auto Financing Report is 11.4 years old, that’s old and now is the time to get members information on great financing options. The GrooveCar program provides credit unions with the tools to grow from within. GrooveCar’s Everything Automotive offers members of credit unions access to: Research and comparison tools on millions of vehicles, build-out features, virtual test drives, car values, history reports and payment calculators.

“ADP selected GrooveCar as a means to capture more loan volume and to deliver added value to our members with the car shopping service,” stated Rick Herbert, Vice President, ADP Federal Credit Union, adding, “TheGrooveCar staff were very helpful through the implementation process, ensuring easy setup and launch. Even post-launch, the marketing assistance provided, has been utilized to promote the service to our membership.” Organized in 1976 by employees of ADP (Automatic Data Processing, Inc.), the credit union has excess of $65 million in assets serving over 9,000 members nationwide. ADP has two offices in Roseland, NJ and Alpharetta, GA.

Members Credit Union, originally called Greenwich CT Teachers Federal Credit Union was established in 1935 to serve the teachers and employees of Greenwich Schools. The name was change in 2002 and membership eligibility was broadened, currently membership is 4,042 with assets of $28 million.

Credit unions gain access to valuable data that connects them with their auto buying members before they visit the dealerships via online buying tools and targeted marketing programs by GrooveCar. This is accomplished by utilizing our customized mobile responsive platform that features advanced resources, tools and inventory that consumers are actively and passionately seeking before they purchase their vehicle. Whether it is from the comfort of their home, or on the go with their mobile device, staying connected with members, from millennials to baby-boomers, throughout the car buying process is critical to any auto loan program.

About GrooveCar:
Founded in 1999, the privately held GrooveCar provides a comprehensive array of automobile and automotive services and products—shopping, buying, leasing, financing, ownership—for credit unions and credit union members, as well as access to motorcycles, recreational vehicles and boats. Additional information may be found at

About GrooveCar Direct:
GrooveCar Direct was created expressively to enable credit unions to develop a revenue generating stream and enhance their ability to secure auto loans. The custom program assists credit unions in realizing quality auto loans through direct and indirect avenues while strengthening member relationships and boosting financial stability. Additional information may be found at

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Karen Johnson
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