Webs Announces Pagemodo Social Ads, Empowering Small Businesses to Create Effective Marketing Campaigns on Facebook

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As Facebook’s organic reach declines, SMBs must turn to ad campaigns to drive sales and grow their businesses.



“As businesses turn to social media to boost sales and interaction with customers, using the right tools is key to ensuring a successful campaign,” said Alfredo Ramos, head of digital products at Vistaprint.

Webs, the digital services business of Vistaprint and provider of the world’s premier marketing platform for the small business, today announced the availability of social ads on its flagship social media marketing tool, Pagemodo. With this new tool, small businesses can easily design, target, publish and analyze ad campaigns on Facebook.

As Facebook algorithm changes take effect in 2015, content identified as overly promotional from businesses will potentially be omitted from users’ News Feeds, resulting in a significant decline in organic reach. Small businesses that previously relied on the social network to promote sales, sweepstakes or their products will likely need to find new ways to reach their target audiences. Paid advertising provides SMBs a way of running highly targeted ads on a relatively small budget.

However, most small businesses don’t have the dedicated graphic designers or advertising experts traditionally needed to implement effective paid social media campaigns. With Pagemodo’s end-to-end solution, SMBs can design professional-looking ads, target the right audience, publish directly to Facebook and analyze the campaign results.

The new social ad tool, which is available to Pagemodo Pro and Agency subscribers, features:

  • Simple, user-friendly interface
  • Step-by-step Facebook ad creation that’s powerful yet simple
  • Intuitive design tools for ads with company logos and custom images
  • Collection of ad templates to highlight sales, events, promotions and more
  • Extensive library of royalty-free images for ad usage
  • Simplified ad targeting on demographics, interests, connections and more
  • Compatibility with Facebook desktop and mobile
  • Ad analytics to help optimize strategy

“As businesses turn to social media to boost sales and interaction with customers, using the right tools is key to ensuring a successful campaign,” said Alfredo Ramos, head of digital products at Vistaprint. “We built this tool so small business owners can easily create and manage their social ads without needing expensive and complex solutions.”

To learn more or start creating Pagemodo social ads, visit http://www.pagemodo.com/facebook-ads.

Webs additionally announced the launch of its Pagemodo iOS App, making it easy for small business owners and marketers to find, schedule and share content on Facebook, Twitter and LinkedIn directly from their mobile devices. The free Pagemodo App, available in the App Store, saves time and effort by enabling users to share and schedule content directly from Safari, or create posts from scratch with text, links, and photos they want to share with their followers. Posts can be sent instantly or scheduled for a future time, and can be shared to a single social network or to multiple simultaneously.

To download the Pagemodo App, visit https://itunes.apple.com/us/app/pagemodo-for-social-media/id937853905.

About Pagemodo
Pagemodo, a product of Webs, offers small businesses and marketing agencies a simple, one-stop-shop platform to rapidly and cost-effectively launch and grow its brand and customer presence across the critical social media channels, including Facebook, Twitter, and LinkedIn. Pagemodo features include: Posts, Post Designer, Cover Photo Designer, and Custom Page Tabs. Pagemodo has a rich heritage as one of the earliest social marketing tools designed specifically for the small business. Today, Pagemodo has more than one million small business users in 104 countries.

About Webs
Webs is the digital services business of Vistaprint, a global e-commerce brand empowering more than 16 million micro business owners to professionally promote their business with quality printed and digital marketing products at an affordable price. Webs provides an easy-to-use, reliable and cost-effective marketing platform specifically designed for the small business. Founded in 2001, the Webs platform powers the online marketing of millions of small businesses around the globe with its complete suite of website, social media, mobile, email, local business listings and other digital marketing and advertising products. Webs enables small businesses to simply and easily launch an online presence, get found, reach and engage customers, and grow. In 2011, Webs added the award-winning social marketing suite, Pagemodo, to its suite of products. For more information, please visit http://www.webs.com.

Both Webs and Vistaprint are Cimpress (Nasdaq: CMPR) brands.

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Michiko Morales

Cristina Cruz