New Study Hightlights Importance of Relevance and Personalization in Mobile Experience

Share Article

Reveals Surprising Insights About Why—and When—Consumers Share Personal Data

"This survey reveals that people are open to personalization in the app experience and are open to sharing information if they trust the app provider &/or believe that sharing information will lead to a better customer experience” Michael Becker, mCordis

A new study of US consumers of 1,050 smartphone and tablet users aged 13-65 reveals consumers are willing to share personal information with their preferred app providers and those companies with whom they already have an existing relationship to improve their engagement with that company.

Almost half of consumers will share personal details and opt-in to receive relevant, targeted, personalized communication and information from companies they trust, as long as it is clear why it is in their benefit to do so. The majority of consumers who receive personalized communication and information are satisfied or very satisfied with the experience. These are the key lessons from an in-depth study of consumer attitudes to privacy, permission and personalization, conducted by mCordis and Moblico.

Mobile marketers have access to the tools provided by companies like Moblico that can create a truly unique and personalized user experience with their customers. The personalization strategies that have been utilized in other direct marketing channels for years are just now coming to the forefront of the mobile industry. Yet, many mobile technology firms are not taking advantage the opportunity to leverage the data they already have or could obtain about their customers to truly engage them.

"This survey reveals that people are open to personalization in the app experience and are open to sharing information if they trust the app provider and/or believe that sharing information will lead to a better customer experience”, said Michael Becker, Managing Partner at mCordis, a mobile advisory and education firm. "Surprisingly, however, just half of respondents indicated that they have been asked to provide some level of personal information by their app providers. This leaves the door wide open for marketers to do a better job."

“It’s increasingly imperative for digital and mobile marketers to understand the preferences of the app user when marketing to them,” said Pierre Barbeau, CEO and Co-Founder of Moblico, an in-app marketing platform. “What we learned from this study is that consumers of all age groups are open to sharing their personal information—but only if they trust an app, and only if they feel rewarded for doing so.”
To subscribe to receive the white paper for both this study and future study results, please visit: http://www.moblicosolutions.com/white-papers

About Moblico
Moblico, founded in 2010 and based in Kansas City, is a mobile solution provider focused on enabling one-to-one mobile experiences through its direct marketing platform and mobile apps. Using sophisticated targeted segmentation and triggering capabilities, Moblico helps application publishers collect critical user data and usage metrics and instantly drive actionable marketing messages back to an app user – improving overall customer engagement.

About mCordis
mCordis is a mobile marketing education and advisory services firm with offices in London and San Francisco. Founded in 2013, the company is focused on advising marketers (brands, retailers, agencies) on integrating mobile into the heart of their marketing and advising marketing solution providers (media, ad-tech, marketing technology providers and associates) on how to position and decipher their offerings so that marketers can recognize and integrate their value into their marketing efforts.

This study was underwritten by Moblico and Alliance Harsha Advertising.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Stacey Morse
Moblico
+1 855-662-5426
Email >

Greg Serandos
mCordis
650-452-9095
Email >
@moblico
since: 01/2009
Follow >
Moblico
since: 02/2011
Like >
Visit website