With large bank issuers focusing on improving and marketing their reward programs, and with announced reward programs from companies like Apple, credit unions need to focus like never before on their own approaches to member loyalty.
(PRWEB) June 04, 2015
Washington, DC — Callahan & Associates, in partnership with TRK Advisors Inc., will review the history of credit card loyalty programs and the value expected by card holders in today’s competitive marketplace at the next 2015 Credit Card Management School webinar. Sponsored by CO-OP Financial Services, the webinar will take place on Thursday, June 4, at 2 p.m. ET.
In this CCMS webinar, credit card expert Tim Kolk will explore the current state of credit card loyalty programs and show how credit union issuers can compete with the escalating value provided by national issuers today by going beyond points and cash back.
“With large bank issuers focusing on improving and marketing their reward programs, and with announced reward programs from companies like Apple, credit unions need to focus like never before on their own approaches to member loyalty. Fortunately credit unions have a variety of relationship and technical advantages which can support relationship-wide loyalty programs that are stronger than large banks can provide,” says Tim Kolk. “Credit card programs always serve as the backbone to such relationships, and motivated credit unions can truly enhance their own performance and member experience with the right approach.”
CCMS supports Callahan & Associates’ mission to empower credit unions with solid research and insights that allow credit unions to understand, evaluate, and ultimately improve financial performance.
The live webinar event will be recorded and available for registrants to view on-demand throughout the year. For more information or to register for the 2015 Credit Card Management School, visit http://www.callahan.com/ccms.
Callahan & Associates is dedicated to helping the credit union industry thrive. Our team of experts provides leading research, analytics, networking, and consulting solutions. More than 4,000 credit unions and industry suppliers rely on us for the latest data, actionable insights, and benchmarking tools to develop their unique competitive advantages and achieve their strategic goals. Our 30 year history has enabled us to build an unparalleled knowledge transfer consortium that connects the industry’s best minds. Visit Callahan.com and CreditUnions.com to learn more.
About TRK Advisors Before launching his advisory firm, Timothy Kolk was a Managing Partner at Brookwood Capital and head of finance for M&T Bank’s credit card program. A veteran in the credit card industry, he is well-versed in credit card program design, portfolio optimization techniques, and program profitability management. Kolk has reviewed hundreds of credit card programs, including deep experience with new program start-ups, affinity programs, portfolio purchases and sales, mergers, processor evaluations, and distressed portfolio workouts.
About CO-OP Financial Services Based in Rancho Cucamonga, Calif., and founded in 1981, CO-OP Financial Services is the nation’s largest credit union service organization in terms of number of credit unions, assets and members. The company helps credit unions thrive by providing products and services that make it more convenient for members to do business with them. With a motto of “Be There. Be More,” CO-OP’s products fall into three business lines, including “Locations,” (ATM, shared branching and call center services); “Card Payments” (debit and credit processing) and “Mobile/Virtual” (mobile, online, check imaging, bill pay services). To learn more visit http://www.co-opfs.org.