Lauren’s hands-on experience combined with her proven track record of success in the financial services vertical makes her the right person to lead our efforts for both customer acquisitions and brand strategy.
Henderson, NV (PRWEB) June 03, 2015
Proficio Bank today announced the appointment of Lauren Vickery as Vice President of Marketing, effective immediately.
In her role at Proficio Bank, Lauren Vickery will bring her extensive marketing and analytics experience to drive a diverse array of marketing initiatives across the enterprise. Her primary focus will be the continued growth of new customer acquisitions and managing the overall brand strategies for both Proficio Bank and Proficio Mortgage Ventures, LLC, the bank’s reverse mortgage operations headquartered in Henderson, Nevada.
"We are thrilled to add Lauren to our executive management team," said John Miller, President of Proficio Mortgage Ventures. "Lauren’s hands-on experience combined with her proven track record of success in the financial services vertical makes her the right person to lead our efforts for both customer acquisitions and brand strategy."
Lauren Vickery comes to Proficio Bank most recently from Caesars Entertainment, where she managed Marketing Analytics, Customer Retention and Recovery. She brings more than 12 years of experience in marketing, customer acquisitions, CRM, and analytics to Proficio Bank. Prior to Caesars, she served as Vice President of Marketing at Selling Source and Assistance Vice President of Risk Acquisitions at Credit One Bank, both headquartered in Las Vegas, Nevada.
"Proficio Bank’s national presence and our wide range of financial services, combined with our industry-leading customer service team, sets the stage for sustained growth and profitability," said Lauren Vickery, Vice President of Marketing at Proficio Bank. "I’m excited to play a key role in Proficio’s evolution within the reverse mortgage industry. Reverse mortgages provide tremendous financial flexibility to thousands of Americans each month, granting them increased spending power and security in retirement."
About Proficio Bank
Proficio Bank is a commercial bank chartered in Utah and located in Salt Lake City, and is regulated by the Utah Department of Financial Institutions and the FDIC.
Proficio Bank specializes in commercial lending, small business lending, retail mortgage lending, and reverse mortgage lending. Proficio Bank and its commercial lending division utilizes a niche strategy of serving the financial services needs of the corporate relocation industry and commercial lending services to small and middle-market borrowers in the Salt Lake City, Utah area. The Bank’s residential mortgage operations are conducted by Proficio Mortgage Ventures, LLC (“PMV”), NMLS 7840, a Delaware limited liability company, which is a wholly-owned subsidiary of Proficio Bank. Proficio Mortgage is an Equal Housing Lender and an Equal Opportunity Employer. For more information regarding the Reverse Mortgage Division at PMV, visit the division’s website at http://www.proreverse.com
For employment inquiries, please visit http://www.pmvjobs.com/pr.html
President, Proficio Mortgage Ventures, LLC
Phone: (702) 583-3043