Key Equipment Finance Names Toni Larson Senior Vice President, Industrial

Share Article

Larson will focus on recruiting a sales team for the new industrial market, while developing new manufacturer and vendor program relationships.

Toni Larson

“I have had the pleasure of working with Toni throughout her career and am eager to watch her develop our new industrial market division,” said Brian D. Madison, senior vice president, manufacturer & vendor alliances, Key Equipment Finance

Key Equipment Finance, one of the nation’s largest bank-held equipment finance companies and an affiliate of KeyCorp (NYSE: KEY), today announced it has named Toni Larson senior vice president, industrial. In this role, Larson will focus on recruiting a sales team for the new industrial market, while developing new manufacturer and vendor program relationships.

“Toni has come to us with 30 years of executive sales and management experience within the manufacturing industry,” said Brian D. Madison, senior vice president, manufacturer & vendor alliances, Key Equipment Finance. “I have had the pleasure of working with Toni throughout her career and am eager to watch her deliver the same level of excellence for our new industrial market.”

Prior to joining Key Equipment Finance, Larson was vice president, sales manager at TCF Equipment Finance. This followed a position as senior vice president of sales at Orix Financial Services, and sales positions at U.S. Leasing.

Larson has a bachelor’s degree in finance from St. Cloud State University.

Key Equipment Finance offers equipment financing and business leasing solutions to a range of business types and industries. Learn more at http://www.keyequipmentfinance.com.

About Key Equipment Finance
Key Equipment Finance has been in the equipment finance business for 41 years and is one of the largest bank-based equipment finance providers in the U.S. The company provides tailored equipment lease and finance solutions for commercial clients and government entities. Through its manufacturer and vendor alliances unit, equipment finance programs are developed for manufacturers, distributors and resellers.

Key Equipment Finance’s specialty finance group includes a specialty finance lending team, which provides structured facilities to various sectors of the specialty finance market, and a lease capital markets team to support corporations looking to optimize risk and revenue. Headquartered outside Denver, Colorado, Key Equipment Finance manages $9 billion in assets and originates $4.8 billion of equipment financing annually. For more information, visit http://www.keyequipmentfinance.com.

About KeyCorp
KeyCorp was organized more than 160 years ago and is headquartered in Cleveland, Ohio. One of the nation’s largest bank-based financial services companies, Key had assets of approximately $94.2 billion at March 31, 2015.

Key provides deposit, lending, cash management and investment services to individuals and small and mid-sized businesses in 12 states under the name KeyBank National Association. Key also provides a broad range of sophisticated corporate and investment banking products, such as merger and acquisition advice, public and private debt and equity, syndications and derivatives to middle market companies in selected industries throughout the United States under the KeyBank Capital Markets trade name. For more information, visit https://www.key.com/. KeyBank is Member FDIC.

Share article on socal media or email:

View article via:

Pdf Print

Contact Author

Brandy Whalen
Keeton PR
+1 (303) 886-8874
Email >