State of G's business model means no brick-and-mortar expenses, no middle men to commission, and no celebrities taking a cut.
San Francisco, CA (PRWEB) June 04, 2015
Buying a shirt can be difficult. Between fabrics and weaves, colors and patterns, it’s easy to get lost in a sea of comparable products.
State of G opted to make the decision easy with a technically astounding poplin priced at $55. The shirt boasts 100% mercerized cotton for breathability and durability, a 260 thread count for luxe softness, and natural Mother of Pearl buttons for strength and style.
But how can they afford those specs at a bargain price point? Let's dig into the details.
Question number one: what exactly is a poplin fabric, and why does it matter?
Poplins are simple but dressy. With their tight, symmetrical weave, poplin shirts are smooth and minimally textured. Clean and formal, poplins make a subdued statement. They're also a thin and light fabric, giving them an airy, silky-smooth feel.
Simple enough. But what makes State of G's poplin the perfect poplin?
The shirt's cotton is mercerized, which means that it's treated with sodium hydroxide. This causes the cotton to swell, resulting in a lustrous look, a smoother feel, and a greater affinity to dye. Basically, it takes what's already great about the poplin fabric and makes it better.
The item also boasts both a 260 thread count with an impressive 18 stitches per inch (SPI). The high SPI makes for neater, more precise stitches that feel smooth on the body and don't fall apart. The high thread count means that there are more yarns woven into the shirt per inch, resulting in an irresistible smoothness and impressive durability.
Compared to the standard 100-150 thread count and 10-12 SPI you get from your average shirt, these poplins have a statement to make.
But the problem remains: how do they afford it? Mother of Pearl buttons can cost 10x more than plastic buttons, and the time and expertise required to achieve these fabric specs don't come cheap.
State of G's business model means no brick-and-mortar expenses, no middle men to commission, and no celebrities taking a cut. They design and source their own product, and they sell online, skipping the extravagance of luxury marketing.
The result? Designer-tier products at bargain prices—without a catch.
State of G is based in San Francisco, CA. Their online store is located at http://stateofg.com. They can be reached at firstname.lastname@example.org, and their showroom is located at 50 Post Street, Suite 45.