Sooth Launches Summer of Sooth to Support Working Moms Through 12 Weeks of Extra Stress
Austin, TX (PRWEB) June 03, 2015 -- Happy Summer, especially to all the working mothers out there! What? Summer is NOT 12 weeks of bliss? These 3 months actually add to your stress? Sooth agrees and today launches Summer of Sooth, a 12 week “life raft,” to help navigate waters that are extra choppy when kids are out of school. Go to https://itunes.apple.com/us/app/sooth-honest-advice/id940861069?mt=8 to download the Sooth app on your iPhone and be part of Summer of Sooth.
Do you ever feel paralyzed in indecision? That you are thinking in circles? Good parenting decisions conflicting with smart career opportunities?
For many working mothers, conflict, angst, indecision, early and late night (over)thinking in between mothering and career is ever-present. This is how and why Sooth came to be. Sooth Co-Founder, Kate Niederhoffer, Ph.D., rides the interesting intersection of social psychology and technology, having spent 10 years in academia and another 10 years at various tech startups. She’s also the Mom of 4 boys. And she believed a lot of women shared her desperate yet simple need to get advice – not Likes, Followers, Endorsements or anonymous vents as she navigated work and motherhood. The need for honest feedback, the quest for good advice led to Sooth.
Sooth is a platform to peer into the window of the (real) human condition, share your situation, give and get good advice – a place to get perspective and take action. Through a simple mobile app, Sooth helps you navigate your personal and professional waters by asking specific friends for anonymized advice, or having community members weigh in.
Sooth is always there, with Good Advice, For Life. But special for these next 12 weeks, Sooth is taking it up a notch with the Summer of Sooth. Send out an SOS anytime you need, or give advice to others seeking it. For 12 weeks, Sooth invites you to show what it means to be a working mom during summer. Many other working moms in your very same boat will throw you a life preserver.
Being part of Summer of Sooth is easy! Just do these three simple things over the next 12 weeks:
1. Join - know you’re not alone (or crazy). See yourself reflected in shared stories and struggles of working moms like you.
2. Give - more than just a place to vent, Sooth is a vehicle for honest advice. When we apply our own empathy and intelligence to helping each other, we make progress.
3. Ask - tell it like it is. Sooth is a refuge from all the “perfection” of social media, a place where we can let the messy parts show.
“We like to think when we’re stuck in an everyday situation or mulling over a big decision, we pick up the phone and call a friend,” said Kate Niederhoffer, Ph.D., co-founder, Sooth. Through testing over the past two years, Kate has seen that’s exactly not the case. “Our intense social connectedness, in reality, has depleted our deep, non-trivial relationships- those real-life connections we need for perspective and advice. We need a place for the less-than-perfect situations on our minds that we really want to take action on, not just vent. I created Sooth because I need it, believe many others need it, and I believe social psychology can be applied to solve for that need.”
Sooth reinvigorates your personal connections through honest advice and it applies real social science to the giving and getting of good advice.
So for those working moms who believe Summer just adds to the juggling, join Summer of Sooth. Show support, give advice, and take action! If you ever have thought…
• Is it wrong to dread summer?
• Is anyone else really blissful and relaxing?
• I feel like I have to project manage my summer.
• Do I drag the kids to work with me, to my meeting? Leave them home alone?
• This patchwork quilt of summer camps is making me dance even faster
• People are noticing (and judging) that I’m working from home too much.
• It’s better to take work on my vacation, because being “totally off the grid” is even more stressful.
• If I put my kid in a two week (or more) camp, am I being a good mom for giving him that great experience, or a bad mom for choosing work over mothering?
• Can I be sent to sleep away camp?
• Why do I have 12 different weeks, but my husband/spouse has 52 that are the same with no change on their side?
….then we’re sending out an SOS (http://www.summerofsooth.com) for you! Download Sooth right now at https://itunes.apple.com/us/app/sooth-honest-advice/id940861069?mt=8. Throw someone else a life preserver, or grab one yourself!
More about Sooth:
Built on social science, Sooth gives you good advice for life. With a veil of anonymity and some assists from social science, Sooth helps users uncover the blindspots that paralyze us in personal and professional situations. Sooth lets you ask friends for anonymized advice and/or have anonymous community members weigh in. With intelligent algorithms rooted in both social psychology and AI, Sooth brings together a community that benefits from helping others for a highly addictive, compelling and vital social experience. For more, see http://www.soothspace.com
Laura Beck, Sooth, http://www.soothspace.com, +1 (512) 786-1098, [email protected]
Share this article