London School of Marketing shares the importance of quality over quantity when it comes to digital marketing success

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LSM releases an article discussing how the right engagement is key to a successful digital marketing campaign.

Scalability and digital marketing success

Scalability and digital marketing success

Techniques like growth hacking may skyrocket a social media fan base in a matter of weeks, but how many of these fans are genuinely interested in your product or service?

London School of Marketing, a leading institution offering accredited marketing and business qualifications in the heart of London, has published an article citing the importance of quality over quantity when it comes to digital marketing success.

"Marketers who rush to produce more content, increasing their activity in order to reach a wider audience, miss a vital point," the article states. "Techniques like growth hacking may skyrocket a social media fan base in a matter of weeks, but how many of these fans are genuinely interested in your product or service?"

Complementing a comprehensive range of blogs, whitepapers and case studies designed to support students pursuing sought-after marketing, business and academic designations, this article helps digital marketers and content strategists to gain the most from their marketing efforts.

"It is not difficult to gain a mass audience using tried and tested digital marketing tactics, especially if you have the budget for it. What is difficult, however, is gaining the right audience and the right engagement to generate leads that convert to customers," the article concludes.

Click here to read the full article.

London School of Marketing delivers accredited marketing and business qualifications, and offers courses from recognised professional bodies such as CIM, EduQual and CAM, BA (Hons) Marketing, MA Marketing and Innovation, and an MBA from Anglia Ruskin University. Based in Central London, they are a QAA approved institution. The school also has offices in Sri Lanka, a network of Local Access Points (LAPs), and online programmes of learning. Courses are run over a broad range of study modes.

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Gimhani Gunasinghe
@Londonlearning
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