Turkish Airlines Wins Favorite YouTube Ad of the Past Decade

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Ad became instant hit, receiving more than 25 million views within first three days.

Turkish Airlines announced today that it has been awarded the “Your Favorite” YouTube ad of the past decade with its selfie shootout video, as part of YouTube’s 10 years of great branded videos. The ad was developed by Crispin Porter + Bogusky.

The ad, Kobe vs. Messi: The Selfie Shootout, has received more than 140 million views on YouTube. The spot was a follow up to the 2012 Legends on Board campaign. The video features two of the world’s biggest sports superstars, Kobe Bryant and Lionel Messi, in a face-off game for selfie supremacy. The combination of the selfie trend along with well-known superstars who showcase just a few destinations where Turkish Airlines travels to across the globe, resulted in the ad becoming an instant hit, receiving 25 million views within the first three days.

“This YouTube ad was about increasing awareness that Turkish Airlines serves more countries than any other carrier. For U.S. travelers this means, one-stop connections from our seven U.S. gateways through our hub in Istanbul to 260 global destinations,” said Zeki Cukur, Senior Vice President, Corporate Communications at Turkish Airlines. “Kobe and Messi did a fantastic job of allowing us to highlight the fact that no other airline offers this type of access to destinations around the world for U.S. travelers.”

To view the Kobe vs. Messi: The Selfie Shootout ad, visit https://www.youtube.com/watch?v=jhFqSlvbKAM. More information about Turkish Airlines can be found on http://www.turkishairlines.com.

About Turkish Airlines
Established in 1933 with a fleet of five aircraft, Star Alliance member Turkish Airlines is a 4-star airline today with a fleet of 277 (passenger and cargo) aircraft flying to 274 destinations worldwide with 226 international and 48 domestic. According to Skytrax survey of 2014, Turkish Airlines was chosen "Europe's Best Airline" for the fourth and "Best Airline in Southern Europe" for the sixth consecutive time. Having won in 2010 the world's "Best Economy Catering Service" and in 2013 the world’s "Best Business Catering Service" awards, Turkish Airlines was this year awarded the world's "Best Business Catering Service" and “Best Business Class Lounge Dining” prizes in the Skytrax survey. More information about Turkish Airlines can be found on http://www.turkishairlines.com.

About Star Alliance
The Star Alliance network was established in 1997 as the first truly global airline alliance to offer worldwide reach, recognition and seamless service to the international traveller. Its acceptance by the market has been recognized by numerous awards, including the Air Transport World Market Leadership Award and Best Airline Alliance by both Business Traveller Magazine and Skytrax. The member airlines are: Adria Airways, Aegean Airlines, Air Canada, Air China, Air India, Air New Zealand, ANA, Asiana Airlines, Austrian, Avianca, Brussels Airlines, Copa Airlines, Croatia Airlines, EGYPTAIR, Ethiopian Airlines, EVA Air, LOT Polish Airlines, Lufthansa, Scandinavian Airlines, Shenzhen Airlines, Singapore Airlines, South African Airways, SWISS, TAP Portugal, Turkish Airlines, THAI and United. The integration of Avianca Brasil is currently in progress. Overall, the Star Alliance network currently offers more than 18,500 daily flights to 1,321 airports in 193 countries For additional information visit http://www.staralliance.com and/or follow us on Facebook, Twitter, Youtube or LinkedIn.

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Susan Chana
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