SEN Design Group Launches Private Label Line

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The SEN Design Group is proud to announce that it has launched a private label line for its kitchen/bath and design/build firm members.

A privately branded line is part of the evolution of a buying group

The SEN Design Group is proud to announce that it has launched a private label line for its kitchen/bath and design/build firm members.

Sommo di Lusso, which, in Italian, means supreme luxury, is available exclusively to SEN Design Group Members and offers the opportunity to sell product that cannot be found elsewhere.

“A privately branded line is part of the evolution of a buying group. Sommo di Lusso will offer our members a competitive edge through product differentiation and allow them earn a good profit margin.” commented Leah Peterson, Executive Vice President, SEN Design Group. “Meanwhile, the client will receive the highest quality at a very fair price. “

The initial product offering includes kitchen and bath plumbing fixtures provided by Isenberg Bath Corporation, stainless steel sinks by Reginox, and decorative hardware through its partnership with Häfele America.

Sommo di Lusso has plans to rapidly expand its product offering over the next three years.

About SEN Design Group
The SEN Design Group is the industry’s first kitchen and bath buying and business development group. As an 20-year-old professional organization, SEN has over 200 members nationwide and more than 75 quality vendors in cabinetry, appliances, plumbing fixtures, decorative hardware, closets, lighting, bathroom products, flooring, tile, business services and accessories who offer their products/services to the membership at group rates. Additionally, SEN offers over 40 business development services to its membership, including financial planning, business coaching, business management training, sales training programs, marketing tools to generate leads, networking, and management systems. For more information on SEN visit http://www.sendesigngroup.com.

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Leah, Peterson
SEN Design Group
+1 (919) 933-6640
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