Our number one goal is to deliver service and quality that exceeds our customer’s expectations. Our new website is playing a big role in meeting that goal and helping drive our growth into new markets.
San Francisco, CA (PRWEB) June 09, 2015
California-based company Avista Audio Visual Rentals launched its new website May 1, a decision that underscores the shift to use of mobile devices for purchasing decisions. Money.cnn.com reported in February 2014 that Americans used smartphones and tablets more than PCs to access the web (http://money.cnn.com/2014/02/28/technology/mobile/mobile-apps-internet/). Avista Rentals’ president and co-founder Doug Watson narrowed the lens to focus on Avista’s customer persona. He saw people on the move, concluding that event planners and producers don’t spend a lot of time at their desks. Instead this niche market is on the go 24/7 – and quite often planning future events while on the road.
“Our customers are constantly on the go and don’t want to wait till they get back to the office to interact with us,” Watson said. “They want to use their tablets or phones to reserve equipment and services on-the-spot and be able to show their clients examples of how various installations work.”
Avista chose to partner with The Unleaded Group, an award-winning digital marketing company to redesign the website to be mobile-friendly and communicate the content customers need. In addition, Avista was seeking a site that reflects its growth in market share and position as California’s premiere audio visual supplier to thousands of consumers, hundreds of non-profits and a wide variety of Fortune 500 companies.
“Unleaded accepted the challenge of creating site appeal for the broad array of customers we support, from small first-time renters to large organizations producing meetings and events for thousands of people. They took the time to understand our industry and Avista’s leading position in the market. The design and functionality of the new avistarentals.com website met the mark,” said Watson.
In a service-driven business, Watson knows that the personalities behind any business make the difference, so members of Team Avista are prominently featured with pictures and profiles. This addition to the shopping experience is key to fulfilling the Avista mission of professional and friendly technical support. He added, “At the end of the day, the Avista team is at the core of our company’s success. They’re the ones who make our customers happy day in and day out – featuring them was a priority.”
The new site design makes it easier for customers to find the products and services they want, incorporating a mobile-friendly photo gallery of events Avista has produced. Event planners rely on the image gallery staging and lighting design concepts.
“Customers want to shop on sites where links and buttons are available to zoom or scroll scalable images and content,” said Jarod Clark, president of the Unleaded Group. “By using responsive design techniques, the back-end server detects the type of device being used and delivers content that’s optimized for that format.”
Search engines like Google have begun to direct shoppers to platform-specific sites. Clark added, “If someone is searching from a mobile device, they will rank results based on whether a site is optimized for that use. By making their site adaptable to multiple platforms, Avista guarantees itself a higher ranking in search results.”
Avista realized immediate growth in traffic to the site, resulting in more inquires by meeting event planners and consumer end-users. “As soon as we launched the new site, we received positive feedback from customers and prospects alike. They especially like the way the site works on mobile devices with its easy navigation and crisp, clear photos,” Watson added. “Our number one goal is to deliver service and quality that exceeds our customer’s expectations. Our new website is playing a big role in meeting that goal and helping drive our growth into new markets.”
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