Loyalty360 and Bond Brand Loyalty Present: Craving Experience Authenticity? Differentiate Your Customer Experience to Build Loyalty

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Webinar to focus on authentically engaging with customers and building brand loyalty

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Customer engagement and customer experience are two huge differentiators for marketers today.

On June 16, 2015 at 1 pm EDT, Loyalty360 will host a webinar titled, “Craving Experience Authenticity? Differentiate Your Customer Experience to Build Loyalty,” which will be presented by Bond Brand Loyalty.

Webinar attendees will learn how to render experience authenticity when customer experience is delivered through multi-product channels and by thousands of brand representatives.

The webinar’s featured speakers will be: Morana Bakula, Director, Customer Experience at Bond Brand Loyalty; Paul McCallum, Vice President Major Accounts, Bond Brand Loyalty; and Sean Claessen, EVP Strategy & Executive Creative Director, Bond Brand Loyalty.

The speakers will:

  • Walk through how to deliver on brand promise to build brand loyalty
  • Discuss how to look at the interconnection between people, processes, and systems to drive consistency in customer experience
  • Describe how to anchor customer experience purpose around an organization and activate an ongoing strategy across all channels
  • Explain how to authentically connect and engage with customers in a highly regulated complex multichannel environment

“Customer engagement and customer experience are two huge differentiators for marketers today,” shared Erin Raese, President and COO of Loyalty360 – The Loyalty Marketers’ Association. “This webinar will open marketers’ eyes to implementing and executing authentic customer experience tactics that can boost brand loyalty.”

Marketers are invited to join Loyalty360 and Bond Brand Loyalty on June 16, 2015 at 1 p.m. EDT to learn more about building brand loyalty. For more information, visit: http://loyalty360.org/conferences/event/craving-experience-authenticity-differentiate-your-customer-experience

About Loyalty360:
Loyalty360 is an unbiased, market driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers. For more information, visit loyalty360.org.

About Bond Brand Loyalty
Bond Brand Loyalty, a Maritz Company, is a leader in building brand loyalty for the world’s most influential and valuable brands. We make the world more rewarding for customers, richer and more resilient for brands, and extremely profitable for our clients. We build measurable, authentic and long-lasting relationships through a combination of services that include loyalty strategy, customer experience, market research, insights and analytics, live brand experiences and proprietary loyalty technology platforms. Visit our website, follow us on Twitter, or contact us at 1-844-277-2663. See more at: http://loyalty360.org/companies/bond-brand-loyalty#sthash.8JI7WPqS.dpuf

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Erin Raese
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